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What Is Link Building And Why Do You Need It?

Every business wants to top the list of results on the search engine. SEO is crucial in revamped rankings and smooth growth of your business. Your business deserves to be recognised with quality On-site SEO, Content writing, Keyword Research, Link Building and so on. 

Link Building is an integral part of off-site SEO which helps in laying the foundation of trust to search engines. It, in turn, leads to a better ranking and signals search engines like Google that other resources find your website content worthy to be posted. The more additional backlinks a website has, the more beneficial it will be to reach out to potential audiences.

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Why Does Your Business Need SEO From US?

We, at Scorpius Technology, are passionate about the work we do. Our team has established a good place in the industry with years of experience and expertise. We help businesses to stand out in the crowd with our result-oriented approach.  

Through our determination and hardwork, we have excelled in various SEO techniques.

Content Marketing

Content marketing plays an integral part in enhancing the image and authenticity of the business. Our Content writers are well-versed with SEO friendly content techniques. We do not believe in imitating the competitor’s strategies, instead we build our own unique plans to outshine.   

Quality Services That We Offer

Link building and content writing are indispensable parts of digital marketing. Your website can gain support by effectively portraying its services and posting beneficial informative blogs on various platforms. You can reach out to our expert team that specialises in all SEO techniques. 

Relevant and effective content helps in driving traffic and levelling up the reliability. Our content is always 100% original, and in simple language so as to enhance its readability. 

One of the easiest and most effective ways is Guest Blogging Backlinks. It renders you an opportunity to post high quality content blogs to a reputable website. You will have a chance to add editorial backlinks to your content. These publications can be very influential in building authority and trust. You can also get your website to rank higher with us by the help of guest blogging backlinks. 

Niche Directories:

You can get links from the niche directories, which work better than general directories. These directories correspond to a specific theme (a business, type, industry, or topic) and links built on it should be relevant. 

Business Profile Backlinks:

Every business owner would like to create many online profiles for the conduct of business. It can either be a social media platform like facebook or local citation site like Yelp. As you do that, you can add your website link in these profiles, while creating. 

Comment Backlinks:

People who read blogs sometimes go on to read the comment section as well. This creates an opportunity for businesses to add their website link in the comments that might be relevant to the readers. Extra care should be taken while creating comment backlinks because you may be recognised as a spammer for overdoing it. Leave it upto the experts to handle this job accurately. 

Forum Links:

Internet Forums are a great way to enhance your rankings. We can help you link to your website through posts or replies. It requires expertise to avoid the forums that Google does not find favorable. 

We offer effective backlink building by mixing various types, and not sticking to one or two types of backlinks. The diversity will surely help your company to rise higher and higher in the algorithm. 

Why Are We The Best?

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Our team at Scorpius Technology aims at nurturing your business by making it visible to the target audience. We call ourselves the best in performing our job, because of our years of experience in this industry. Our hardworking team is here to recognise your needs and provide you with premium link building and content writing services. 

At Scorpius Technology, our team is trained regularly with the latest techniques and technology used in digital marketing and web designing. Access to paid tools and having a great command on them paves the way for successful running of business. We are here to cater all your needs and let your business outshine its competitors.

We respect your and our time, so you won’t have to worry about the time of delivery of your work. We ensure sincere on-time presentation and delivery of work. 

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Local Search Strategy

Getting market on a global scale may be a challenge and so is getting support from your local audience. And we know the struggle you have to go through for it. It’s the reason why our team works hard on understanding the local audience and provides both resources and services that can help you attain their support. 

We can help you research your target audience, their expectations and also the best way to reach out to them. There are a number of services we can offer for these purposes. 

 

A Digital First Integrated Communications Company

As a digital first integrated company, our mission is to help brands and businesses win in the new world. To realize our goal of being your trusted advisor, we first dive deep into understanding the dynamics of your business and industry. Our integrated marketing solutions are a derivative of this deep dive. While we are all up for doing tactical brand campaigns, we find higher purpose in the strategic business impact delivered through our creativity.

Why Choose Us?

We believe that in marketing it’s the small things that matter the most, especially with local customers. They care about how you treat them as much as the quality services. And that’s precisely where we stand apart from most other local SEO firms. 

Our experienced professionals have a keen eye and pay attention to every minor detail. We assure that everything that we share is accurate, upto date and relevant for your target audience. And at the same time, we assure that nothing exceeds your budget range. 

But of course, detailed processing isn’t the only thing that makes us the best. There are also other factors like our planning and strategizing processes.

Creativity

We at Scorpius are always open to new ideas and changes. We welcome the creative thinking of every member of our team and the people from your side to come up with unique content. We formulate plans that are unique and can get the right kind of attention for your business. And it’s not all just a tempting offer, we strive to deliver results. 

WHY CHOOSE US?

Attention to Detail

Our attention to detail, scheduled timelines, and precise project management make us stand apart from the crowd. We keep a close eye on the budget and calendar of our clients.

A Success Plan

Let’s face it – you (client) want results. The best way to do so is the upfront research of your competitors, company, customer psychographics, and target market. At Geek Technologies, we understand brands and customers’ needs, and therefore, we create a plan that never fails.

Creativity

We bring a diverse background of digital marketing, branding, and website/mobile app design & development to work for your business. Our services not only look tempting, but they will get you results as well. Once we have the complete picture of your company’s goals and target audience, we will create a detailed and creative plan that leads you to success.

Friendly Team

Friendliness and support is the core pillar of our firm. 

Professional & Friendly Team

Our enthusiastic technocrats’ team includes Content Writers, SEO & PPC specialists, Designers, Developers, and Email-Marketing experts – hail from different backgrounds. We work 24/7, ensuring you provide the results you are looking for.

Meeting Deadlines

We have worked with many clients, including those with a rule – if you miss a deadline, you are out! Some of them even have tightest deadlines and turnarounds in the business. Trust us; we never missed any of our deadlines.

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Round the Clock Services

Our team of experts is at your services round the clock. No matter your time zones, we are ready to serve you anytime.

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Responsive Website

A few decades back, laptops were the most compact form of computers, but not anymore. In scenarios a smartphone or a tablet that you hold in your palm has more features than a standard laptop. Thanks to the faster silicon chip technology, compact IC and faster processor, they are applicable for anything from gaming to internet surfing. Infact, recent stats say that more and more people are now preferring smartphones and tablets to access the internet instead of a laptop or desktop.  

The stats at Statista reveal that almost 4.28 billion people will have used smartphones to surf the internet in the year 2020. That’s almost 90% of the global intent population and a lot of target audience for your site who will never use it, if you don’t focus on responsiveness. And we would love to help you with this part.

At Scorpius, we have a team who are well-versed with the increasing demand of responsive websites and know every tip and trick for turning your static web to one. We have spent years and years sharpening our coding and designing skills for this purpose and are always happy to help website owners like you. 

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Why Responsive Websites?

The main reason for creating a responsive website is to make it adaptable for smartphones, but that is just one of its many features. There are many positive impacts of developing responsive websites. For instance, the responsive website will offer better resolution, improved user experience and many more including the following.

 Improved SEO

Google being the largest search engine has always focussed on user experience before anything else. It prioritises responsive websites over the static ones. It means lets us create a responsive website will help you to get better SEO ranking, which in turn will improve your online authority.

Acquire Traffic 

If you have a static website, any users surfing intent through smartphone or tablet wont be able to use it properly. And considering the number of internet users using smartphones, it’s no brainer that you will lose a huge part of your potential audience.  

Moreover, since responsiveness affects the SEO ranking, it will make a difference in your position on the search page. The search engines will place any static site to the lower position. Thus both its authority and chances of getting click through will decrease.

Faster Loading For Better Conversion Rate

It takes a user just a few seconds to leave a site that does not load fast or looks unappealing. Thanks to the proportion based code of the responsive website, you don’t have to face this problem. Each element of these websites are optimized to open on all devices and use a fluid grid. This grid facilitates in decreasing the website loading time to a great extent. 

The speed along with flexible UI also help to increase the conversion rates. It ensures you don’t lose potential traffic coming using a smartphone to access your website.  

Word Of Mouth Marketing

Amongst all the marketing methods, the word of mouth marketing is believed to be the strongest. It’s because here you dont market you site yourself, but let you loyal customers do it for you. The marketing is free, doesn’t need any tool and involves personal touch. So, it almost every time yields great benefits for businesses. 

However, the marketing technique will fail terribly if you don’t have a responsive website. Stats reveals that almost 57% of internet users confess, they would never recommend a website whose design is not mobile friendly. And more than 38% will leave your site if its layout is not attractive on a smartphone.

  

Why Choose Us?

When it comes to creating Responsive websites, Scorpius is the best pick. We have a team of colorful and light minded people with great creativity and skills, that they like to put-in for developing these sites. We can help you with not just developing a responsive site, but also enhance its appearance, user experience and a lot more. There’s a long list of benefits of doing business with us.

Quick Response

At Scorpius, we take your time very seriously. Our team is always ready to work and answer your queries at every time. Once you contact us, we will respond back with every detail you asked within no time. Moreover, once we are in business with you, our members will adjust their schedule to suit your timeline. We won’t make you wait for our reply right from the first contact to the successful delivery of the project

Full Support

Unlike our competitor we dont believe that a project ends with successful delivery. It goes far beyond and we like it that way. So, even after we have successfully delivered the project, our team will be actively available for communication. We will readily help you with any problem you might face. You can also contact us for regular maintenance and optimization of your website. 

Right Time Work

At Scorpius we believe that the time that has gone is the time you have lost. So we try to minimize delays in all our projects. Whether you send a website for optimization or ask as to create a new one, we will create a plan that will stick with your particular needs. Our team is always ready to go a step further and put in some extra effort to meet the deadline. 

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Custom Website Design

Custom Website Design is one of the essential things that can help to boost your marketing efforts and promote your business. So, if you are looking for a website design company, then you can count on us. 

 

We at Scorpius Technology have a professional team to provide you a professionally designed website. Our staff regularly works with companies of all sizes and industries to provide them with the effective layout of their websites. They take care of your site’s style, the number of clicks, and other things to keep your potential customers.

 

After hiring us, you no longer need to be stressed about your business’s growth. Our wide range of services is available for both small and large businesses. 

Why Partner with us?

We at Scorpius believe in quality work with the least hassle. Our team strives to provide a highly interactive website without much research or work from your side. And that’s not all we do, we are a great choice for your business due to tonnes of reasons including the following.

 

We Create Experience

When working on a website, our team doesn’t just work on the looks of the website; we work for its overall user experience. We design the website with proper breadcrumbs, easy navigation, and of course, a non-distracting UI. The pages will have your brand colors and will include logos but will never create clutter or a word-looking contrast.

 

Wide Choices

When working with us, the one thing that you can rest assured of is creativity. Our team consists of some really creative and out-of-the-box thinking members. You can trust them to come up with ideas that are both unique and attractive. We also keep on learning the global changes, SEO updates, and latest design trends to supplement our knowledge for that particular part.

Highly Visual

There’s a popular saying, “a picture speaks a thousand words.” We couldn’t agree more. In our years of working in Web development and designing work, our team has learned that visuals attract more users than any text-based content. They are easy to understand, need minimal time and look pleasant to the eyes. And we are sure you, too, know that visuals are an inseparable part of your website. That’s why we have employed some great graphics designers in our custom website development team. We can provide you with images, graphics, infographics, and, when needed, logos for your site. Plus, our work is not limited to just one particular design application. We are fluent in Canva, Photoshop, illustrator, and many more. 

Responsive Design

Did you know that nearly 54.8% of global traffic comes from mobile devices? It’s because smartphones and tablets are much more flexible than any desktop and laptop. They are light, faster and you carry them with you all the time. Considering these numbers in mind, there’s no way you can even consider designing a website that works just on one particular screen size. And that’s why each of the custom websites we make is highly responsive. We optimize it to run on every device and screen size with the same speed and fluency. Once done, we will test each page in multiple resolutions to ensure the speed and optimize it when needed. In short, no matter which device you use, the website will not take more than a few seconds to open. 

Small Teams

While a big agency with a large number of developers seems like a good pick, we like to stick with small teams. It helps to keep the process fluent and eliminate any risk of communicational gaps. Not to mention, it keeps the team agile. Our teams consist of a project manager who oversees the work, a lead designer, a coding guru, and a junior web designer who works alongside a web design expert to create the perfect custom design for you. There’s also a quality analyst who will test the website and its design on every step to ensure it’s secure and high-performance. The expert is also well versed with bug removal, so the final website does run into a problem after it’s live.

Dedicated Writers

The work of designing a website does not end with setting the UI. You will also need quality content to convert your message and get some attention. The content is also important for retaining users once they reach your website, and we can help you with it. Our firm has a dedicated writing team well-versed in SEO and high-quality content creation. Our writer can help you to glorify each section of your page with content that is simple, attractive, and highly SEO optimized. It will use enacting words to bring out the specialty of your brands and explain every single thing about it to anyone who reaches your website. We also use paid tools including Semrush, Grammarly, and Copyscape to check every piece for plagiarism and readability. 

 

Software And Tools We Use

As we said before, Our teams are not limited to just one or two web designing and content management tools. We are experienced with almost every recognized and adopted application, including the following:

Dream Weaver

The adobe owned and operated DreamWeaver is a flexible coding and website management application. We use it to create and edit the basic backend codes of the website. Its simplified code engine helps us to keep work simple, fast, and fluent. And its dynamic screen helps us to ensure the adaptability of the website. 

Notepad++ and Visual Studio

While we prefer Dreamweaver for writing and checking our codes, we do deviate from it when needed. Our developer has experience working with almost every major language, including PHP, CSS, JavaScript, Json, XML, HTML, and more. So we are comfortable working with NotePad++ and Visual Studio. In fact, we prefer these two for large websites due to their faster compiling feature. 

Illustrator And Photoshop

Needless to say, Photoshop and illustrators are leading software for creating both web design and high-end graphics. We use them to create vector and raster arts, including animation, for your website. When needed, you can also ask us to make a custom logo on one of these. And if these two don’t seem fit for your needs, don’t worry; we are ready to use any related application, including CorelDraw, to meet your standards. 

The small set of development and graphic applications you just read are barely the top application from our list. Although, our team is flexible in this aspect and very adaptable with new applications. So, just feel free to discuss the tool, language, or CMS that you prefer. We will adjust to your needs and create a website that will make you proud of being a website owner.  

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Paid Search Advertising

Paid Search Advertising, also called as PPC( Pay Per Click) is  getting your business on the SERP(Search Engine Result Page) by paying a certain amount of money. It is a kind of advertising in which  a business pays a fee each time when a user clicks on the ad. It allows you to immediately get connected with the customers who are looking for your services or products.

 

Offering you profitable visitors with Paid Search Advertising

Scorpius Technology is a leading digital marketing company. Our approach is to know about your business, objectives, profit margins, custom value to make a campaign that is profitable for your particular business.

We know that every business is unique in its way.  So, to achieve the best results, our team with their extensive experience and knowledge aims to set up the campaigns that are going to fulfill your business objectives. We can help you to target the potential clients with a blend of SEO and Paid Search Advertising. Besides this,  we have expertise across various platforms. These include google ads, facebooks ads, Microsoft ads, and LinkedIn ads. We at Scorpius Technology always select the best platform to fulfill your needs.

Grow your Potential leads with Paid Search Advertising

We at Scorpius Technology Pvt. Ltd, helps various brands and firms to manage their PPC campaigns with best results using proven strategies. The team at Scorpius Technology will enhance your campaigns CTR and quality score by doing proper keyword research, proven ad copy methods and by creating personalized landing pages. We will provide everything that you require to run an effective campaign and record it’s results. For more details, you can speak to marketing experts at Scorpius Technology and discuss your advertising needs.

How does Paid Search Advertising Work?

In Paid Search Advertising, you only pay when a user visits your website by clicking on the ad shown on the search results page. Where your ad will be displayed will be decided in a process similar to auction. The more you make a bid on your pay per click, the more the chance for your ad to show in the top search results. However, search engines like Google has added some criteria into their auction process ie. Quality score.

There are a number of factors that are included in determining the quality store like how relevant the text of the landing page of your business website is, the percentage of your ad visibility to the customers and their clicks on it. If you have a low CTR(Click through rate) then dramatically your quality score will decrease. So, it is very essential to maintain a good quality score. It will not just enhance your rank in the advertising space but also drive down the pay per click.

For the best results, it is better to work with a Paid Search Advertising company like Scorpius Technology. Otherwise, you will just be paying Google a blank cheque without getting any leads for your business.

Why Choose Us as your Paid Search Advertising Management Company?

By choosing Scorpius Technology, you can expect the following from us:

  1. Creation of Ad copy: Writing a good Ad copy is a tricky task, so we won’t waste your money and time by creating forgettable paid advertisements. At Scorpius Technology, we carefully select the words to create ads with copies to attract the potential customers.
  2. Extensive Keyword Research: It is one of the ways that we follow to create a PPC strategy for your business by performing keyword research. Our experts make sure to target the accurate audience to improve the conversion rates.
  3. Landing Page Optimization: If you ever feel that your landing page needs to get updated, then Scorpius Technology can easily accommodate your requirements. Our experts deeply understand and optimize your website’s landing pages to improve conversions and bring more clicks.
  4. Detailed Reporting: The marketing experts at Scorpius Technology collaborate with the clients throughout the advertising process. We offer you access to all necessary tracking tools to check how your campaigns are performing. You will be aware of everything that you need to and also our experts will guide you at each step.
  5. Competitive Pricing: Our pricing scheme depends on the level of our market research. From search marketing campaigns to integrate solutions. We design your plan according to your financial position. As a leading advertising and digital marketing agency, we provide you cost-effective services that bring the best results.
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Custom Logo And Email Design Services

Are you searching for a company that offers logo or email design services for your organization or brand? If so, we at Scorpius Technology Pvt Ltd. will cater all your business needs.

We offer logo design services for a number of areas including fashion, travel, medical, gaming, dental, food, real estate, clothing, technical, and many more. We have a team of professionals who create captivating graphic elements for your business website to build the online identity of your brand. Logo designing is considered one of the important features of business marketing. So, a well designed logo is an essential part to create the overall marketing strategy of a brand.

The team of logo makers and graphic designers at Scorpius Technology are efficient in logo creation.They help your business to develop a unique identity with the highest level of satisfaction in the market. The best part is all our services are available at reasonable prices. We are among the efficient creators who not only just help you with designing but also share ideas to attract the right audience for your brand.

Furthermore, we utilize a comprehensive engagement strategy in logo designing that starts with a deep understanding of the customer’s brand value and business proposition. At Scorpius Technology, logos are not just considered an art piece but a meaningful description of the brand.

The logos designed by our team will help you to attract the right audience by communicating the company’s values and vision. At the same time, our main aim is to make power branding for everyone despite the business idea and their budget size. To provide you with the best, our team is available 24/7 to provide support to our customers. As a matter of fact, we own more than 250+ regular customers who choose us for any kind of graphic design solutions.

Professional Email Design Services

If you are looking for professional email design services, then we have got your covered. Our dedicated and professional team go above and beyond  in order to share your content with the target audience. The designers of our company ensure to use strategic and creative resources to design your email. As it will help you to communicate with your audience and insist them to take a positive action. To provide you the guaranteed results and meet your business needs, our team collaborates with you to deeply understand the overall objective of your business.

Logo

Get a Unique Logo and email Design That Speaks About Your Brand

An excellent logo design can attract a lot of prospects to come and get connected with your business. Scorpius Technology Pvt Ltd. has been designing innovative and personalized logos for years that results in a wide client base. You can create a unique identity of your brand by selecting the services like website design, logo design, template design, and many more.

We at Scorpius Technology, always put more focus on the design brief to figure out the result that is expected to achieve. Our designers completely understand your business needs in order to attain the goal that you expect from the logo.

So, we deeply research about your brand or company and your potential audience. After researching, we get back to you with the design options when presenting the logo. We at Scorpius Technology believe that a good design brief provides a better understanding that leads to success.

Furthermore, Scorpius Technology offers email design services to enhance your marketing and promotion efforts. Our aim is to just increase your conversion rates. We take pride in offering our customers an opportunity to create a positive impression on the clients with responsive email template designs. Our team focuses on keeping things sophisticated yet classy. Let us handle all your complex things related to your business and focus on your other essential things. We will design the best email templates in order to bring our the best results for your business.

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Serving Businesses Of All Sizes

From small scale companies to international companies, we have created logos for the businesses or companies or all sizes. At Scorpius Technology Pvt Ltd. we create a logo and email designs that leaves a mark on your audience for a long time. When designing custom logos or emails for the customers, our designers keep the feasibility and simplicity in their mind. Furthermore, we have provided graphic design services to a number of industries like eCommerce, finance, beauty, advertising, real estate, mechanical, and many more.

Types of Email Templates offered by Us

The professional and experienced designers of our company allow you to get the template based on your profession, size, and style with various features. It includes:

  1. Welcome emails: These emails work best to show loyalty to your new clients. We can help you to write a beautiful message to greet your customers.
  2. Education emails: The designers at Scorpius Technology Pvt Ltd are known for designing the email which is the perfect solution for the particular problem of the consumer.
  3. Order Status emails: In addition to the above listed mails, we also make a professional series of emails to allow your clients to be aware of their order. It will make them engaged with your website.
  4. Newsletter Emails: Our designers can create great email templates that you can send to your clients, which encourages more loyalty, brand recognition, and loyalty towards your brand.
  5. Event Emails: Not only for you, but your guests are also special to us. So, we always try to treat your guests even more special. The designers at Scorpius Technology tailor comprehensive email templates for your clients. These email templates will make your guests feel special as they receive a personalized invitation.

Why choose Scorpius Technology Pvt Ltd?

  1. Customer Satisfaction: Customer satisfaction is our primary concern. We at Scorpius Technology Pvt. Ltd. are known for providing the premium services that fulfill the needs of our customers in an efficient way.
  2. Cost effective Services: We always believe in providing the best services at reasonable prices to create a positive impression on your customers or business associates.
  3. On-time Delivery: We always try to deliver our work on time with the guarantee that it fulfills your expectations in the best possible way.
  4. Huge collection: At Scorpius Technology, we offer our customers with a wide range of email and logo designs with an aim to represent your business in the professional way.
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What is Google AMP and how does it work?

Google AMP (Accelerated Mobile Pages) have you ever heard of them? Do you know how they work and why they can bring great benefits to your online business? Check out all the details in this article and, if you are interested in learning more, don’t hesitate to contact us.

If you’ve never heard of Accelerated Mobile Pages, you can fix this with this article. And it’s very important that you do it. Why? We will also explain this in the next paragraphs.

 

What is Google AMP?

AMP (Accelerated Mobile Pages) is the open source project set up by Google to make the website’s pages more suitable for navigation on mobile sites.

The web statistics show how mobile browsing are always on the rise and will soon surpass those from desktop devices, if the trend continues.

It therefore becomes very important that our site is adaptable to all types of devices. In these cases the term responsive is used. Today almost all sites are responsive, if you use WordPress whatever template you choose it will definitely be a Responsive template.

The Google AMP is something deeper and focuses not only on the adaptability of the site on mobile devices but above all on the speed of loading a page.

Once AMP is activated on your site every page of your domain will have a new extension when a user logs in from Smartphone: scorpiustechnology.com for example becomes scorpiustechnology.com/amp.

Simply saying that the number of users connecting to the web from mobile devices is constantly growing does not make the full extent of the phenomenon. The reality is that mobile technology has profoundly changed people’s behavior: today, the vast majority of us have at least one Smartphone and we take it wherever we go and at any time. That’s why; AMP (Accelerated Mobile Pages) becomes even more important.

The present and future of the internet is in our hands or pockets. More and more the Smartphone is used to access the internet, and even to make purchases. Hence, that is why the Google AMP was introduced, with the aim of improving the loading speed of a web page.

 

Changes brought by the AMP

To improve the user experience when browsing from their mobile device, at the end of 2015 the AMP project: Accelerated Mobile Pages was presented. This open source technology driven by Google aims to reduce the loading times of a website when accessed from a mobile phone.

The AMP standard or version is not only designed for the user. It also seeks to help web developers by contributing to the creation of almost instantaneous loading websites. In this way, the task of optimizing a page becomes a much simpler task. To streamline this process, the AMP standard is based on three elements:

  • AMP HTML, which is nothing more than normal HTML. Although with certain restrictions that make it compile much more content than basic HTML. In this way the web offers better performance.
  • AMP JS, a JavaScript library that allows the appearance of images at the moment. This is thanks to the improvements made possible by the AMP HTML.
  • Google AMP, cache of AMP HTML pages that allow faster access to the web.

In this way, the superfluous content is eliminated by reducing the elements to only text and image. The AMP standard is very useful for some websites, especially if they generate a lot of content, but not in the case of online stores.

Take care of the user

The commitment to the AMP standard is, together with the increase in web security, another of Google’s moves to improve the user experience. Recommendations made by the search engine that, if followed, will have a direct effect on SEO positioning.

For some time now, the search engine has been prioritizing in the search results those websites that have a responsive design. And the same goes for web pages with Google AMP. When it comes to showing results, AMP websites appear among the top positions. You can identify the AMP websites by having the lightning icon. Therefore, the fact that our website is compatible with AMP will benefit our SEO but only in mobile searches. Those searches made from a computer will remain the same.

If your website is developed in WordPress, you can make it compatible with the AMP standard by installing a plugin. Thus, the number of elements that make up your website will be reduced and, in this way, loading time will not be a penalizable factor when it comes to SEO positioning.

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Top 9 Web Design Trends For 2022

Talking about web design trends for 2019 is an opportunity we could not miss. It does not matter if you are starting your business or if you want to give a new twist to your website, what we learned something from 2018 is that the best investment you can make for your company is to invest in your website.

The main web design trends in 2019 will see how aesthetics and technology come together like never before. 2019 is almost the last chapter of a decade. And keep in mind that the Internet has grown and changed a lot in the last ten years.

For years, design trends have driven unbridled creativity, the abandonment of grids and traditional archival photographs for vibrant illustrations, bold colors and asymmetrical designs.

Discover 9 of web design trends in 2019

In the last year, advances in technology have been seen that help to better connect with users, new styles that are overcoming limits and a greater focus on documentation and accessibility guidelines to make the sites a more coherent and accessible to all. With so many changes around it’s time to put the brakes on and look at web design trends for 2019.

1. Reinventing the Headers of the Websites

Most headers have a large image that covers most of the home and a short explanatory headline. During the last years, there have been no changes in this area of the web.

By 2019, some sites have already begun to experience changes in their headers. As they are leaving the traditional designs and introduced new features in this section of the website.

For example, some websites don’t add image and has a blank space area with a simple header at the bottom of the header. They are two examples of what you begin to see that includes changing the present content, using something different from a full-width image and treating this area as the main area to capture the viewer’s attention.

2. Natural and Organic Forms

An organic form is any form that is irregular and uneven, imperfect. Although web pages are usually configured for systematic grids, designers are turning to natural forms. With soft lines, drawn “by hand”.

Geometric structures such as squares, rectangles and triangles with their sharp corners create a feeling of stability. However, web design trends for 2019 are more concerned with giving a sense of accessibility and comfort.

Organic forms are naturally imperfect and asymmetrical and can provide depth to a web design. With their unusual appearance, they can be used to capture a user’s attention and add a personal touch to a website.

3. The Serifs Also Serve for Digital

If you move in the world of design, you have surely heard that serifs are for printing and that dry-type fonts are for the screen. While sans, with its clean legibility, still has the ideal style of the longer texts on the websites, more and more brands are using SERIFS. Especially in headings and labels.

The reason? The letters in serif are perfect to put the point of attention in a specific phrase. Within an attractive and current design. And even though the serifs are often associated with the past, they have a lot of body and are more adaptable than you think.

4. Broken Grid and Asymmetrical Designs

The concept of the grid in terms of design is an imaginary plane with horizontal and vertical lines, which is used to help design elements on the page or screen. It is a way of aligning what is being worked on.

When you have a broken grid, it means that the elements that form the design are not at a glance perfectly neat. Which makes the grid not perfectly aligned.

Some websites show a broken grid layout on most of its website. These kinds of designs that break the rules have always existed as a form of creativity. A way to stand out from the crowd. However, nowadays it starts to be part of the Web design trends for 2019.

5. Overlapping Design Elements

This is a trend related to asymmetric designs. When the grid breaks, the elements overlap each other. This allows you to develop a design on specific types of content on a website.

Users are accustomed to having each element of the web have its own space. And that they are also at a specific distance from the other elements that occupy the same website. They do not usually touch each other.

Some website presents overlapping elements as the main aesthetics of design throughout the site. In addition, subtle animations are also added that make the website feel three-dimensional.

The tendency of elements superimposed on a page can help to improve the general aesthetics of the site. It can be quite difficult to execute on mobile websites, since overlapping elements, if not done well, can cause confusion and frustration in users.

Especially when the elements overlap incorrectly. Therefore, you have to be very sure of doing it well. As you experiment more with a three-dimensional website, this trend is on the rise.

6. More Video Content

This web design trend is not new, but it is still booming in 2019. The video not only diversifies the page but it is aimed at users who do not have time to scan a large amount of text.

What is new is that video content is prioritized above all, giving it a full protagonism. This has led websites to prioritize the videos production so that they can offer content in the most efficient and shareable way.

7. Monochromatic and Absence of Color

Color is one of the most important elements in a website. Cultivate an environment, unify a brand and guide users through an interface by creating visual reference points.

What happens if you limit yourself to a single color or even bet on black and white? If done well, that type of design restriction can help improve a design.

Limiting yourself to a single color can help consolidate your brand.

Since most websites have two to five colors that are used everywhere, using only one color could make you stand out and make it more memorable for a user.

Going one step further and eliminate the color completely is definitely an option if you are looking to give a total turn to your design. Neutral colors are one of the web design trends in 2019.

8. Betting on Minimalism

Perhaps it is one of the most classic and timeless web design trends; minimalism is often the aesthetic of choice. The fewer elements and content on a website, the better. If a website is designed in the right way, it will show the user exactly what they are looking for.

Minimalism will continue to dominate web design trends in 2019. The animations and effects that make the scroll more attractive will give web pages the freedom to space their content. And, therefore, will result in more blank spaces, contrasts and clear typographies, without too many distracting elements.

9. More than Enough White Space

The effective use of white space is a design tool used by designers for decades. However, what is not so common is the amount of white space used. Or, even make the blank space the protagonist of the web.

Some websites use additional blank spaces in the header of the site. At first glance it looks like a design error. However, it is a strategy. The use of additional blanks used is intended to give a break to the information.

Adding additional blank space is part of the aesthetics of the design. By choosing to add a blank space in areas that do not necessarily need it, it becomes an important part of the design. The websites use many blank spaces to make a statement or to make it the focal point of the website.

Which of these web design trends for 2019 are you going to apply to your strategy this year? At Scorpius Technology we can help you to completely turn around your digital marketing campaign and challenge all limits.

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Best SEO Extensions for Google Chrome 2022

SEO extensions for Google Chrome have become a necessity for the field of Digital Marketing, at least in my case.

Why? Because, this browser has become favorite among all the internet users around the globe

 

And if you are a digital entrepreneur like me and at the end of the day you accumulate an endless number of tasks to do, they will allow you to save a lot of time.

Therefore, if you already know what SEO is and its importance in a digital project, you will understand that using tools, add-ons or, as is the case, extensions for Google Chrome, will be a great idea.

How can these SEO extensions for Google Chrome help me improve the positioning of my online business?

Google Chrome is the most popular browser worldwide and has a wide collection of extensions of all kinds, so that those dedicated to SEO were not going to be less. In Chrome Web Store you will find many tools that will help you with your SEO tasks, so we have decided to save you some work and collect the best SEO extensions for Google Chrome 2019. If you are passionate about search engine Optimization, these extensions will surely be useful!

Best SEO Extensions for Google Chrome:

This first SEO extension is one that must be installed on your Chrome. It is very complete and offers the possibility of auditing a website. Analyze the page in general, reporting possible errors; and also offers us more extensive data on internal links, external links and keywords. In addition, it allows comparisons between several URLs.

WooRank, one of the best-known tools, creates complete reports on any website in a few seconds. It offers very interesting features. One of the most attractive features it has is that it locates errors and aspects to improve, categorizes the difficulty to fix the situation and gives advice on how to do it. This is indeed one of best SEO extensions for Google Chrome and SEOs.

This extension allows a quick analysis of a website, either yours or the competition. It is used for data collection taking into account the sources of traffic. The results of these calculations can be obtained through statistics on the demographics of the audience, the amount spent on advertising or the countries with the most traffic. It has a free version, but also has a more complete premium account.

This simple SEO extension tracks a web and locates the links that are broken, marking them in red. It is very useful, since the presence of non-functional links harms the organic positioning of our site.

Nofollow, an extension that will highlight all the nofollow links. It is a very simple way to check the links that we have decided to hide from search engine crawls, and see if we have left any that may harm our SEO strategy.

This tool is very useful, because if we do a search in Google it will show to the right of the results page two blocks of data: one with keywords related to our search and another in which other searches. In addition, under the search box you will find figures related to the words you have searched for: the search volume, the CPC and the competition. In this way, if we are short of ideas, we can always use this extension to find inspiration.

Redirect Path allows you to check the status of redirects that have been made on a website. You can imagine the usefulness of this extension, since you can easily see if a redirect has not been done correctly and avoid the emergence of error pages that will harm the SEO.

This toolbar will show you various metrics of the website you are visiting. In addition, you can differentiate the different types of links on the page.

This extension is very complete and useful, not only for SEO professionals, but for anyone who works with websites assiduously. Web Developer is a small toolbar that provides a multitude of information about a website and lets you know much about it through options such as enabling or disabling functions, highlighting certain elements … In short, it lets you play with all the elements that make up the site to be able to explore it in depth.

Google Tag Assistant is very useful to analyze the correct installation of tags on your page. By installing Tag Assistant in Chrome, you can immediately verify the inserted tags to check if they work for the purpose we want, such as those used for Google Analytics.

Open SEO Stats is really one of the best SEO extensions for Google Chrome that will allow you to quickly see a large amount of data about your website: traffic, loading speed, pages indexed by search engine, information about links … An extension that will be very useful for you to investigate in depth one page.

This SEO extension will be useful for you to do keyword studies. Just enter the terms and choose the search engine and language, and you will get scores of results. Although it does not provide data, you can export the results to other tools that have the option.

In this simple SEO extension you have the option to give a different color to each type of link (6 in total) and, when you enter a page, all the links will appear differentiated according to the configuration you have chosen. A very simple way to check all the links of a website at first glance.

It shows the most relevant SEO information in a very clear and simple way, so you can check the On-Page of a page at any time quickly.

This SEO extension is great to help you study the content of a page. Spark Content Optimizer will examine your content and provide you with an analysis, in this way it will be easier to detect possible failures or deficiencies that may deteriorate the quality of your content.

Do you use other SEO extensions for Google Chrome 2019?

If you know of any other tool that is useful for SEO, share it with us in the comments section.