Paid Search Advertising, also called PPC( Pay Per Click), is getting your business on the SERP(Search Engine Result Page) by paying a certain amount of money. It is a kind of advertising in which a business pays a fee each time when a user clicks on the ad. It allows you to immediately get connected with the customers who are looking for your services or products.
Offering you profitable visitors with Paid Search Advertising
Scorpius Technology is a leading digital marketing company. Our approach is to know about your business, objectives, profit margins, custom value to make a campaign that is profitable for your particular business.
We know that every business is unique in its way. So, to achieve the best results, our team, with their extensive experience and knowledge, aims to set up the campaigns that are going to fulfill your business objectives. We can help you to target potential clients with a blend of SEO and Paid Search Advertising. Besides this, we have expertise across various platforms. These include Google ads, Facebooks ads, Microsoft ads, and LinkedIn ads. We at Scorpius Technology always select the best platform to fulfill your needs.
Offering you profitable visitors with Paid Search Advertising
Scorpius Technology is a leading digital marketing company. Our approach is to know about your business, objectives, profit margins, custom value to make a campaign that is profitable for your particular business.
We know that every business is unique in its way. So, to achieve the best results, our team, with their extensive experience and knowledge, aims to set up the campaigns that are going to fulfill your business objectives. We can help you to target potential clients with a blend of SEO and Paid Search Advertising. Besides this, we have expertise across various platforms. These include Google ads, Facebooks ads, Microsoft ads, and LinkedIn ads. We at Scorpius Technology always select the best platform to fulfill your needs.
How does Paid Search Advertising Work?
In Paid Search Advertising, you only pay when a user visits your website by clicking on the ad shown on the search results page. Where your ad will be displayed will be decided in a process similar to an auction. The more you make a bid on your pay-per-click, the more the chance for your ad to show in the top search results. However, search engines like Google have added some criteria into their auction process, ie. Quality score.
There are a number of factors that are included in determining the quality store, like how relevant the text of the landing page of your business website is, the percentage of your ad visibility to the customers, and their clicks on it. If you have a low CTR(Click-through rate), then dramatically, your quality score will decrease. So, it is essential to maintain a good quality score. It will not just enhance your rank in the advertising space but also drive down the pay-per-click.
For the best results, it is better to work with a Paid Search Advertising company like Scorpius Technology. Otherwise, you will just be paying Google a blank cheque without getting any leads for your business.
Why Choose Us as your Paid Search Advertising Management Company?
By choosing Scorpius Technology, you can expect the following from us:
- Creation of Ad copy: Writing a good Ad copy is a tricky task, so we won't waste your money and time by creating forgettable paid advertisements. At Scorpius Technology, we carefully select the words to create ads with copies to attract potential customers.
- Extensive Keyword Research: It is one of the ways that we follow to create a PPC strategy for your business by performing keyword research. Our experts make sure to target an accurate audience to improve the conversion rates.
- Landing Page Optimization: If you ever feel that your landing page needs to get updated, then Scorpius Technology can easily accommodate your requirements. Our experts deeply understand and optimize your website's landing pages to improve conversions and bring more clicks.
- Detailed Reporting: The marketing experts at Scorpius Technology collaborate with the clients throughout the advertising process. We offer you access to all necessary tracking tools to check how your campaigns are performing. You will be aware of everything that you need to, and also our experts will guide you at each step.
- Competitive Pricing: Our pricing scheme depends on the level of our market research. From search marketing campaigns to integrate solutions. We design your plan according to your financial position. As a leading advertising and digital marketing agency, we provide you with cost-effective services that bring the best results.