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Local Search Strategy

Getting market on a global scale may be a challenge and so is getting support from your local audience. And we know the struggle you have to go through for it. It’s the reason why our team works hard on understanding the local audience and provides both resources and services that can help you attain their support. 

We can help you research your target audience, their expectations and also the best way to reach out to them. There are a number of services we can offer for these purposes. 

 

A Digital First Integrated Communications Company

As a digital first integrated company, our mission is to help brands and businesses win in the new world. To realize our goal of being your trusted advisor, we first dive deep into understanding the dynamics of your business and industry. Our integrated marketing solutions are a derivative of this deep dive. While we are all up for doing tactical brand campaigns, we find higher purpose in the strategic business impact delivered through our creativity.

Why Choose Us?

We believe that in marketing it’s the small things that matter the most, especially with local customers. They care about how you treat them as much as the quality services. And that’s precisely where we stand apart from most other local SEO firms. 

Our experienced professionals have a keen eye and pay attention to every minor detail. We assure that everything that we share is accurate, upto date and relevant for your target audience. And at the same time, we assure that nothing exceeds your budget range. 

But of course, detailed processing isn’t the only thing that makes us the best. There are also other factors like our planning and strategizing processes.

Creativity

We at Scorpius are always open to new ideas and changes. We welcome the creative thinking of every member of our team and the people from your side to come up with unique content. We formulate plans that are unique and can get the right kind of attention for your business. And it’s not all just a tempting offer, we strive to deliver results. 

WHY CHOOSE US?

Attention to Detail

Our attention to detail, scheduled timelines, and precise project management make us stand apart from the crowd. We keep a close eye on the budget and calendar of our clients.

A Success Plan

Let’s face it – you (client) want results. The best way to do so is the upfront research of your competitors, company, customer psychographics, and target market. At Geek Technologies, we understand brands and customers’ needs, and therefore, we create a plan that never fails.

Creativity

We bring a diverse background of digital marketing, branding, and website/mobile app design & development to work for your business. Our services not only look tempting, but they will get you results as well. Once we have the complete picture of your company’s goals and target audience, we will create a detailed and creative plan that leads you to success.

Friendly Team

Friendliness and support is the core pillar of our firm. 

Professional & Friendly Team

Our enthusiastic technocrats’ team includes Content Writers, SEO & PPC specialists, Designers, Developers, and Email-Marketing experts – hail from different backgrounds. We work 24/7, ensuring you provide the results you are looking for.

Meeting Deadlines

We have worked with many clients, including those with a rule – if you miss a deadline, you are out! Some of them even have tightest deadlines and turnarounds in the business. Trust us; we never missed any of our deadlines.

local

Round the Clock Services

Our team of experts is at your services round the clock. No matter your time zones, we are ready to serve you anytime.

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Paid Search Advertising

Paid Search Advertising, also called as PPC( Pay Per Click) is  getting your business on the SERP(Search Engine Result Page) by paying a certain amount of money. It is a kind of advertising in which  a business pays a fee each time when a user clicks on the ad. It allows you to immediately get connected with the customers who are looking for your services or products.

 

Offering you profitable visitors with Paid Search Advertising

Scorpius Technology is a leading digital marketing company. Our approach is to know about your business, objectives, profit margins, custom value to make a campaign that is profitable for your particular business.

We know that every business is unique in its way.  So, to achieve the best results, our team with their extensive experience and knowledge aims to set up the campaigns that are going to fulfill your business objectives. We can help you to target the potential clients with a blend of SEO and Paid Search Advertising. Besides this,  we have expertise across various platforms. These include google ads, facebooks ads, Microsoft ads, and LinkedIn ads. We at Scorpius Technology always select the best platform to fulfill your needs.

Grow your Potential leads with Paid Search Advertising

We at Scorpius Technology Pvt. Ltd, helps various brands and firms to manage their PPC campaigns with best results using proven strategies. The team at Scorpius Technology will enhance your campaigns CTR and quality score by doing proper keyword research, proven ad copy methods and by creating personalized landing pages. We will provide everything that you require to run an effective campaign and record it’s results. For more details, you can speak to marketing experts at Scorpius Technology and discuss your advertising needs.

How does Paid Search Advertising Work?

In Paid Search Advertising, you only pay when a user visits your website by clicking on the ad shown on the search results page. Where your ad will be displayed will be decided in a process similar to auction. The more you make a bid on your pay per click, the more the chance for your ad to show in the top search results. However, search engines like Google has added some criteria into their auction process ie. Quality score.

There are a number of factors that are included in determining the quality store like how relevant the text of the landing page of your business website is, the percentage of your ad visibility to the customers and their clicks on it. If you have a low CTR(Click through rate) then dramatically your quality score will decrease. So, it is very essential to maintain a good quality score. It will not just enhance your rank in the advertising space but also drive down the pay per click.

For the best results, it is better to work with a Paid Search Advertising company like Scorpius Technology. Otherwise, you will just be paying Google a blank cheque without getting any leads for your business.

Why Choose Us as your Paid Search Advertising Management Company?

By choosing Scorpius Technology, you can expect the following from us:

  1. Creation of Ad copy: Writing a good Ad copy is a tricky task, so we won’t waste your money and time by creating forgettable paid advertisements. At Scorpius Technology, we carefully select the words to create ads with copies to attract the potential customers.
  2. Extensive Keyword Research: It is one of the ways that we follow to create a PPC strategy for your business by performing keyword research. Our experts make sure to target the accurate audience to improve the conversion rates.
  3. Landing Page Optimization: If you ever feel that your landing page needs to get updated, then Scorpius Technology can easily accommodate your requirements. Our experts deeply understand and optimize your website’s landing pages to improve conversions and bring more clicks.
  4. Detailed Reporting: The marketing experts at Scorpius Technology collaborate with the clients throughout the advertising process. We offer you access to all necessary tracking tools to check how your campaigns are performing. You will be aware of everything that you need to and also our experts will guide you at each step.
  5. Competitive Pricing: Our pricing scheme depends on the level of our market research. From search marketing campaigns to integrate solutions. We design your plan according to your financial position. As a leading advertising and digital marketing agency, we provide you cost-effective services that bring the best results.
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What is Google AMP and how does it work?

Google AMP (Accelerated Mobile Pages) have you ever heard of them? Do you know how they work and why they can bring great benefits to your online business? Check out all the details in this article and, if you are interested in learning more, don’t hesitate to contact us.

If you’ve never heard of Accelerated Mobile Pages, you can fix this with this article. And it’s very important that you do it. Why? We will also explain this in the next paragraphs.

 

What is Google AMP?

AMP (Accelerated Mobile Pages) is the open source project set up by Google to make the website’s pages more suitable for navigation on mobile sites.

The web statistics show how mobile browsing are always on the rise and will soon surpass those from desktop devices, if the trend continues.

It therefore becomes very important that our site is adaptable to all types of devices. In these cases the term responsive is used. Today almost all sites are responsive, if you use WordPress whatever template you choose it will definitely be a Responsive template.

The Google AMP is something deeper and focuses not only on the adaptability of the site on mobile devices but above all on the speed of loading a page.

Once AMP is activated on your site every page of your domain will have a new extension when a user logs in from Smartphone: scorpiustechnology.com for example becomes scorpiustechnology.com/amp.

Simply saying that the number of users connecting to the web from mobile devices is constantly growing does not make the full extent of the phenomenon. The reality is that mobile technology has profoundly changed people’s behavior: today, the vast majority of us have at least one Smartphone and we take it wherever we go and at any time. That’s why; AMP (Accelerated Mobile Pages) becomes even more important.

The present and future of the internet is in our hands or pockets. More and more the Smartphone is used to access the internet, and even to make purchases. Hence, that is why the Google AMP was introduced, with the aim of improving the loading speed of a web page.

 

Changes brought by the AMP

To improve the user experience when browsing from their mobile device, at the end of 2015 the AMP project: Accelerated Mobile Pages was presented. This open source technology driven by Google aims to reduce the loading times of a website when accessed from a mobile phone.

The AMP standard or version is not only designed for the user. It also seeks to help web developers by contributing to the creation of almost instantaneous loading websites. In this way, the task of optimizing a page becomes a much simpler task. To streamline this process, the AMP standard is based on three elements:

  • AMP HTML, which is nothing more than normal HTML. Although with certain restrictions that make it compile much more content than basic HTML. In this way the web offers better performance.
  • AMP JS, a JavaScript library that allows the appearance of images at the moment. This is thanks to the improvements made possible by the AMP HTML.
  • Google AMP, cache of AMP HTML pages that allow faster access to the web.

In this way, the superfluous content is eliminated by reducing the elements to only text and image. The AMP standard is very useful for some websites, especially if they generate a lot of content, but not in the case of online stores.

Take care of the user

The commitment to the AMP standard is, together with the increase in web security, another of Google’s moves to improve the user experience. Recommendations made by the search engine that, if followed, will have a direct effect on SEO positioning.

For some time now, the search engine has been prioritizing in the search results those websites that have a responsive design. And the same goes for web pages with Google AMP. When it comes to showing results, AMP websites appear among the top positions. You can identify the AMP websites by having the lightning icon. Therefore, the fact that our website is compatible with AMP will benefit our SEO but only in mobile searches. Those searches made from a computer will remain the same.

If your website is developed in WordPress, you can make it compatible with the AMP standard by installing a plugin. Thus, the number of elements that make up your website will be reduced and, in this way, loading time will not be a penalizable factor when it comes to SEO positioning.

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The Ultimate List of The Best SEO Tools 2023

Here’s a list of the best SEO Tools 2023 I frequently used in the year 2022. It contains some golden nuggets I’m sure a few of you will find useful in 2023. I wanted to keep this short and sweet.

Mastering SEO optimization can be difficult, especially if you are just starting with a website or an online store. Fortunately, finding the best SEO tools in 2023 is easy and we have put them together in this blog.

Let’s check out our list of some of the best free and paid SEO tools that can boost your organic rankings:

We contacted more than 30 SEO experts to find out what their favorite SEO tools 2023 are and compiled a list of the best tools available. You do not need to try all these tools, you just need to find out which works best for your needs.

Outreach / Linkbuilding Tools

  • AuthoritySpy – This tool is great for automating the ability to find authoritative influencers and bloggers in a chosen niche. You simply put in a keyword or niche that you’re interested in and it will return hundreds or thousands of people that you can use for your campaigns. This costs.

  • Guest Post Tracker – Big database containing 1500+ domains that accept guest posts.

  • Buzzstream – Buzzstream is an outreach platform you can use to store data you gather on your influencers. You can send emails within the platform too so you’ll be able to see if your colleague has contacted them too. It’s got a sweet analytics section too. This costs.

  • SERP Insights – This tool allows you to enter a keyword for a chosen vertical and produces a report that contains all the information you need to learn why your competitors are ranking so high and what metrics you need to improve on to outrank them. This costs however there’s a freemium version.

  • Detailed – This tools pretty cool it generates updated website rankings within your niche that is sorted out by Twitter mentions. You can see who’s talking about the biggest sites online.

  • Ahrefs – You can check lots of data with this tool. Broken links, competitors’ backlink profiles, anchor texts used, referring domains for your own website, get keyword volumes and more. This costs.

  • SEO Jet – I use this to check my anchor text usage on my urls. It splits your anchor text into three groups (Blended, exact match and Natural) and gives you a gauge that allows you to see what types of anchor text you need in order to stay fully optimised. This costs.

  • Majestic SEO – Looking at your referring domains are great but topical trust flow is a big thing. Having relevant domains linking to you from your topical niche is vital to higher rankings and this is exactly what Majestic shows you. I use this in combination with Ahrefs. This costs.

Scrapers / Scanners

  • Domain Hunter Plus – If you’re creating PBNs this tool is great. It’s similar to Check My Links as it scans the page you are on but this one checks to see if the links mentioned are available to register. It’s free.

  • Check My Links – This is a chrome extension that lets you scan for broken links on a page. It’s free.

  • URL Profiler – This is a great tool for link builders. You can stick a bunch of domains in and pull data from places like Majestic, Moz, Ahrefs, etc for those domains. You can also scrape for emails, check if the domains are indexed, and load more. This costs but proper worth it!

  • Screaming Frog – Another necessity for me, this tool is vital for all your onsite tweaks. It crawls your website’s links, images, CSS, script, and apps and gives you data like links, word count, Missing H1 tags, Title tags that are too long, Time to the first byte, etc. This costs but proper worth it!

  • Google Results Bookmarklet by Liam Delahunty of Online Sales – I stuck all that in there so you guys can find it, this is a google applet that will give you the URLs for everything in SERPS for a chosen keyword. Very useful to grab 20-40 urls for lets say “whey protein” then stick them in Screaming Frog or URL Profiler. It’s free.

Keyword Tools

SEO tools

  • Keyword Shitter 2 – Pop in a keyword and it will spit out a ridiculous amount of variations! It’s free.

  • Keywords Everywhere – This is a good tool for getting volumes if you don’t have access to keyword tool, accuranker, ahrefs, etc. If you put a keyword in Google search it will give you the volume for it. You can also analyse pages with this tool and it will give you frequent mentioned keywords, density, etc. It’s GREAT! and FREE.

Analytics

  • Google PageSpeed Insights – Google Pagespeed Insights is a tool that empowers you to make decisions that increase the performance of your website.

  • GT Metrix – This tool tells you how fast your site loads and gives you lots of recommendations. It’s free

  • Bright Local – SEO reporting, lead generation, reputation management, citation management…. It does everything you need for local search. It costs

  • Accuranker – Everyone needs a keyword tracking tool. Its not the cheapest but its great. It costs

  • Google Analytics – It provides you with web analytics. It tracks and reports the traffic from websites. It’s free.

  • SEMrush – SEMrush is undoubtedly the number #1 SEO tool in the market and the most effective tool to analyze the competition.

  • Google Search Console – This is another necessity for SEO, I’m sure you all use it already but if you don’t this will allow you to submit your sitemaps, disavow spammy links, view your pages as Google Bot sees it and much more. It’s free.

  • Serpbook – If you are looking to get accurate keyword ranking and tracking results in an easy way then SerpBook may be the solution for you.

  • Barracudas Algorithm Tool – This tool allows you to see the latest updates by Google alongside your analytics. It’s great for analysising the effects an update has had on your domain. They just released a new version where you can purchase SEO Visibility data for your domain. It’s called seocompare. It costs

  • Siteliner – This tool does a lot but I use it to check common content on my site. It costs

  • Copyscape – Copyscape is great for checking duplicate content you have on your site that’s also elsewhere on the web. It costs

Conclusion

The best SEO tools 2022 on this list are not enough. I mean, they will definitely help you better understand how you can improve the optimization of your website, but they will not do the work for you. You will have to strive to obtain the results you want. This means producing optimized content for SEO, rewriting all descriptions of your products and converting them into something that suits your niche.

If you have a limited budget, most of these SEO tools 2023 have features or free trials that you can play with. Try them. Think of these tools as mentors that tell you what you need to improve. And follow their suggestions to be able to shoot your growth. Achieving success is a responsibility that falls on you. It’s time for you to take the next step.