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Importance of Internet Marketing Services for Business

In last few years Internet has changed a lot in an unimaginable way. It has given a new definition to the relationship between the clients and the companies. Nowadays, business is just supposed to have an online presence and there you go. You can reach your customers residing in any part of the world at any time of the day. A responsive website is enough to bring your business into lime light. All because of the term called “INTERNET MARKETING”.


Search Engine Marketing (SEM)

Search engine marketing is a paid advertising method to increase the visibility of your website. It involves purchasing of ads to gain or divert traffic to a website. For example Google adwords or Bing ads. The various benefits of SEM are that it is cost effective and often results in increased traffic & sales. There are three common methods for Search Engine Marketing:

  • Pay Per click (PPC) – In this you are charged only when a user clicks on your ad that is being displayed on search network, display network or both.
  • Cost Per Impression (CPM)- This is an umbrella term for 1000 impressions of advertisement on one web page. In this the client is charged according to the cost decided for 1000 impressions. One can choose any method of SEM according to their convenience.


The three major marketing platforms for SEM are Google, Yahoo and Bing. One can display ads on any one of these platforms. The major benefit of using SEM techniques is that you can always set a budget and pay only what you are willing to. The only thing is that you need to hire the best agency line Scorpius Technology to bring out the best according to your needs and available budget.

Search Engine Optimization (SEO)

Search engine optimization is the techniques and methods to obtain the higher rank of your website in search engine ranking page (SERPS). The entire on page and off page elements of a website are optimized to increase the visibility of the website. Also a list of keywords is decided for which your website is to be optimized. There are two methods of search engine optimization which are as follows:

  • On page SEO: This refers to the optimization of the all the pages of the websites according to some fixed guidelines and rules by the search engines. The URL, metatitle, description, heading tags and other html code of the website is formatted in such a way that the website can obtain a higher rank in the search engine for a particular keyword. The meta title and description of the website should be according to the number of characters prescribed by the search engine. This also includes the responsive design, image optimization and fresh content on your website.


  • Off page SEO: Off page SEO is commonly referred as link building. These are generally the quality backlinks that are created, pointing towards our main website. The off page techniques have evolved a lot over years. Usually all the off page activities are outside the boundaries of a webpage. The most common off page techniques used are as social bookmarking, business listings, blog commenting, classified ads, portfolios, article submission, info graphics sharing and much more. You can promote your business locally or worldwide using various off page techniques. These techniques results in higher rankings and higher page rank as well.

Social Media Marketing (SMM)

As the name suggests, this method commonly utilizes the various social media platforms to increase the brand awareness and marketing your business. This involves the creation of fresh and alluring content on the various social media platforms in order to attract your clients. This is one of the most important tactics of internet marketing as every person around the globe is active on social media in one way or another. The most popular social media platforms are Facebook, Twitter, Linkedin, Google Plus, Pinterest, Instagram.

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