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The Significance of SEO in Web Development

Do you have a website and you can not increase the organic visits to your website? Do you want to create a new website and want to position it well in the search engines? Then learn how to ensure your web development project is built to SEO best practices.

There are many great developers who spend hours and hours to create great web pages without knowing how it will impact your website SEO abilities.

The main objective of SEO is to appear in the top positions on Google and other search engines. SEO has evolved over the past few years to reach what it is today. Previously, Google rewarded only the links, without giving priority to the quality content. That’s why, now for Google, content is king. When we talk about SEO, we must also know all the different practices: White Hat SEO (follow the rules of Google, thinking about the user) and Black Hat SEO (techniques punishable by Google).

Many developers think that SEO is something very simple and that putting titles, keywords and urls in a specific way is enough. In this article we want to show you how SEO is much more and there are hundreds of factors that can affect our web positioning.

SEO is one of the most complete disciplines that ideally every web programmer should know. The SEO requires knowledge of HTML, JavaScript and CSS programming as well as many foundations of web development and systems techniques.

Whether we want to create a new website or make modifications to the current web, it is highly recommended to develop website using SEO concepts so that, once put into production, the web will start positioning in the best possible way in the main internet search engines.

SEO Techniques:

• find appropriate keywords (using Google Adwords, for example)
• create valuable, grammar free and non-duplicated content
• use a blog to create a community and build loyalty
• optimize the headers of the website
• use sitemaps
• Take care of the alternative text of images and metatags.

When you try to understand for the first time how SEO or web page optimization works, it is difficult to know where to start. There is a lot to digest. And just when you think you “know” something, Google releases another algorithm update that makes it difficult for you to implement SEO techniques on your web pages.

But if you’re a web developer, there’s good news: Understanding some basic things will help you codify pages that perform well when crawled by Google.

Although they are both different fields, there is a very close relationship between SEO and Web development. You will only achieve a good position in search engines if you have adopted a series of good SEO practices in the development tasks. Next, we provide you a series of practical tips to coordinate SEO and web development, something essential today if you want your website to rank at the top of all the major search engines.

1. Download Speed

It is the most important factor in the Google ranking. The faster you download your page, the better results you have in your algorithm. Also, when someone is doing a search, they are more likely to read pages that go down faster, which mean that the content of your page is read by more people and you are more likely to place your link as a reference on other pages.

2. URL Structure

The URL structure is the part of the algorithm of most search engines. If the URL of your page is “friendly” (“semantic”, “pretty URL”), that is, it describes the content of the page and is easy to understand and remember, you are much more likely for users visiting your page, come back and recommend your page to others.

3. Usability

This is an important factor, as far as SEO is concerned. The better the usability of a Web page, the better web positions you will achieve. The page, both in its desktop version and in its mobile version, has to be simple to use for users, to be optimized and to load fast. Also, keep in mind that the longer we have the users on our page, the higher we will position our websites on the search engines.

4. Redesigns Factors!

If you were thinking of implementing a new design on your website, you should keep in mind that it can be counterproductive to your current SEO if you do not do it properly. Actually, the better Web Development, Web Design and SEO are coordinated, the better performance you will have in the search engines.

Before doing anything, it is advisable to analyze what is working, to preserve and enhance it with new image, because if you change the structure of the content, it is possible that the SEO does not offer you the results you had before. On the other hand, when we are working on the redesign of a page that does not have a good web positioning; it is the perfect time to optimize its structure and keywords.

5. Implement Good content on website

Search engines want to offer not only the most relevant content, but also the best quality of the search results. Likewise, quality can be measured in many ways, including grammar and spelling, ease of reading, comprehension, uniqueness and the lack of negative signals, such as excessive repetition of keywords.

If we define a strategy to include quality content on our webpage, such as creating articles according to the theme of our Website, we will be on the way to having a page that search engines “Prefer” the most.

6. Easy access to content

For your website to be well indexed in the search engines, try to create a content that has easy access to search engines, placing the most important (with the right keywords) in the highest part of your website structure. You should also consider as a goal to make a simple and very intuitive website structure for the user.

The objective of SEO is to create a system that provides the pages with the distribution of internal links in an appropriate way, so that search engines find that structure correct. With all this, having a content well indexed and perfectly structured, search engines will position your pages higher because they will understand that it is the best alternative they can offer to users in relation to the search they have done.

Conclusion

Just as SEO does not have a great artistic base to web development, we can understand that designers, programmers and layout designers do not have a great SEO base to think about web positioning, but in the end a successful project usually has a good positioning that gives it a relevant traffic, and this should be considered from the beginning of the project, since there are guidelines that can be followed in all phases of development and for the same time we can give birth to a more Google friendly website.

As you can see, SEO is very close to web development and means a lot to any Web Developer because it will make your pages much more search engine friendly.

Are you prepared to do an SEO analysis? Do you think that SEO is something simple or complicated?

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SEO in 2022: The Definitive Guide

2022 is approaching, the streets are full of lights, and people start thinking about gifts and food, and again another year that is going away. Companies start thinking about closing the year and their budgets for 2022. More and more companies are investing in digital marketing and specifically in SEO strategies, and this coming year will not be less. This is the article you need with best SEO Guide 2022 to optimize your  website.

 

In 2019, 44% of companies will invest in SEO. If you are one of those companies that are investing in SEO or are going to do it in 2019, then we tell you the main factors that you must take into account to optimize your efforts and investment of web positioning.

This 2018 we have seen how Google has made several major changes in their algorithms and many companies have seen their billing directly impacted and having been penalized. Fulfilling these factors will help you not to be penalized in this that is already here.

SEO GUIDE 2022 Factors:

  • Google Bot to analyze your website

Depending on the reputation of your website, Google will let the spider or Google Bot that is responsible for tracking your website.

The ideal goal is that this robot can go through all the pages of your website in each scan. So that Google can trace all the maximum possible URLs of your website, use the tags noindex in the pages you do not want to crawl, use nofollow in the links that the robot does not want to navigate and use the RobotX.txt to go directly to the pages that you want to index.

  • EAT

Since the Google update of August 2018, this term has gained much greater importance in the world of SEO. EAT (Experience, Authority and Trust) are indicators that Google takes into account when it comes to giving reputation to our website.

What Google measures with these indicators is the experience of our website, the quality of our content and writers and the authority of the links that link to our website.

That said, this 2019 we will have to do nothing but high quality content if we want to position, supported by relevant sources and with digital media links that have a good reputation.

  • Response times

This web positioning factor is very linked to the first one of Crawl Budget, because the less time it takes to respond to our website, the more pages Google Bot can track. Even so, it is important to dedicate a section only and exclusively for this.

Google has just unified all its tools for measuring response times under the Lighthouse project. Google was aware that it was not giving SEO gurus the correct measures and aligned in their different tools and this project shows the importance that Google wants to give to the speed of our website.

This speed will be measured for both the mobile pages and the pages displayed on computers.

  • Mobile index

There is no excuse for not having a website adapted for mobile devices. It is already official that Google has two completely different indexes. An index has it to show results when the user is on a computer and the other for when it is on a mobile device.

If your website is not mobile ready, forget about 60% of Google’s mobile searches.

  • Rank Brain

Rank Brain is a Google algorithm that was developed many years ago and that is becoming increasingly important.

Let’s say that Rankbrain has two main functionalities. On the one hand, it measures, or tries to measure, the user’s experience on the web accessed by Google. On the other hand, begins to group the famous keywords within concepts that mean the same thing, that is, begin to know what they are synonymous. Now, positioning for yellow shoes will also position you for yellow sneakers.

This algorithm is one that takes into account the time your users spend on your website. If it detects that once they enter they go out again, then it means that the experience has not been as good as if they enter and stay for a long time.

  • Another question from users

For quite some time now, Google has been introducing suggestions to the searches of its users by showing a new box in which it suggests possible questions related to the initial search.

These boxes appear between the second and fourth positions and are greatly affecting the organic visits received by websites that rank just below these boxes.

In English these boxes, called “People Also Ask”. It is very important to make a strategy in which our content appears in that section.

  • Fragments featured in searches

For some time now, and with increasing frequency, Google has shown outstanding results for certain keywords.

There are many cases in which although a page is not in the first position is chosen by Google as content to highlight, achieving an increase in visibility.

These featured contents can appear for the moment in three ways: paragraph, table or list. So do not hesitate to prepare our content to appear in these sections of Google results.

 Do not hesitate to focus on these SEO factors to improve your web position. We hope this SEO guide covers everything about the SEO for your business website to rank at the top of all the major search engines.

If you liked this SEO guide, don’t forget to share it on your blog or your social networks. 

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Importance of Internet Marketing Services for Business

In last few years Internet has changed a lot in an unimaginable way. It has given a new definition to the relationship between the clients and the companies. Nowadays, business is just supposed to have an online presence and there you go. You can reach your customers residing in any part of the world at any time of the day. A responsive website is enough to bring your business into lime light. All because of the term called “INTERNET MARKETING”.

 One of such firm that provides reliable internet marketing services is Scorpius Technology. Following are the details of the services provided by us:

Search Engine Marketing (SEM)

Search engine marketing is a paid advertising method to increase the visibility of your website. It involves purchasing of ads to gain or divert traffic to a website. For example Google adwords or Bing ads. The various benefits of SEM are that it is cost effective and often results in increased traffic & sales. There are three common methods for Search Engine Marketing:

Internet Marketing

  • Pay Per click (PPC) – In this you are charged only when a user clicks on your ad that is being displayed on search network, display network or both.
  • Cost Per Impression (CPM)- This is an umbrella term for 1000 impressions of advertisement on one web page. In this the client is charged according to the cost decided for 1000 impressions. One can choose any method of SEM according to their convenience.

The three major marketing platforms for SEM are Google, Yahoo and Bing. One can display ads on any one of these platforms. The major benefit of using SEM techniques is that you can always set a budget and pay only what you are willing to. The only thing is that you need to hire the best agency line Scorpius Technology to bring out the best according to your needs and available budget.

Search Engine Optimization (SEO)

Search engine optimization is the techniques and methods to obtain the higher rank of your website in search engine ranking page (SERPS). The entire on page and off page elements of a website are optimized to increase the visibility of the website. Also a list of keywords is decided for which your website is to be optimized. There are two methods of search engine optimization which are as follows:

Search Engine Optimization

  1. On page SEO: This refers to the optimization of the all the pages of the websites according to some fixed guidelines and rules by the search engines. The URL, metatitle, description, heading tags and other html code of the website is formatted in such a way that the website can obtain a higher rank in the search engine for a particular keyword. The meta title and description of the website should be according to the number of characters prescribed by the search engine. This also includes the responsive design, image optimization and fresh content on your website.
  2. Off page SEO: Off page SEO is commonly referred as link building. These are generally the quality backlinks that are created, pointing towards our main website. The off page techniques have evolved a lot over years. Usually all the off page activities are outside the boundaries of a webpage. The most common off page techniques used are as social bookmarking, business listings, blog commenting, classified ads, portfolios, article submission, info graphics sharing and much more. You can promote your business locally or worldwide using various off page techniques. These techniques results in higher rankings and higher page rank as well.

Social Media Marketing (SMM)

As the name suggests, this method commonly utilizes the various social media platforms to increase the brand awareness and marketing your business. This involves the creation of fresh and alluring content on the various social media platforms in order to attract your clients. This is one of the most important tactics of internet marketing as every person around the globe is active on social media in one way or another. The most popular social media platforms are Facebook, Twitter, Linkedin, Google Plus, Pinterest, Instagram.

Social Media Marketing

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Web Services to Grow Your Business

WEB SERVICES FOR YOUR COMPANY
INTERNET MARKETING, WEB DESIGN AND CONTENT WRITING

Our experience teaches us that whatever service you choose to grow your business online, you will need 2 things: strategy and skills.

Scorpius Technology makes both available, working synergistically with the company or the brand and achieving the goals set for flying your business.

We use words, images, technologies, ideas and strategies to offer ad hoc internet marketing services for your company.

Digital Marketing as the engine of your business

We believe that today the Network is the biggest tool that have available for companies to improve business processes and develop the market in an increasingly digital world.

We develop digital strategies for our customers to achieve growth and efficiency goals.

ANALYSIS AND DIGITAL MARKETING STRATEGY

Analysis, Strategy, Promotion, Visibility and Customers: We plan, implement and coordinate Marketing and Digital marketing strategies with the aim of advertising the company’s philosophy, its strengths and its positioning on the market through a structured presence on the web and on social media networks.

In Scorpius Technology we develop integrated and innovative solutions for the growth of company and new opportunities for contact with new customers.

E-COMMERCE AND WEB SITES

Bringing your business to the Web: A company that uses the web as a communication interface is a company reaching out to new customers and attentive to the opinion of its target. This is why we use cutting-edge technologies and strategies in Scorpius Technology , starting from the careful analysis of customer requests to always propose innovative solutions: from the website visibility on search engines, to e-commerce for online sales.

The solution is in the method

Acquiring new customers via the web, making your site a powerful advertising tool, selling products and services online is possible. But to succeed you need to follow the right methodology. Creating and publishing “a beautiful site” is an essential step but it is certainly not enough.

On the other hand, it is necessary to have clear objectives to be achieved through their presence on the web and to achieve them by selecting and activating the right combination of IT services and Internet marketing. This is the approach underlying the Scorpius methodology, which has always guaranteed excellent results for its customers.

What is the secret of “successful” sites?

“Successful” websites are tools that can constantly communicate with their customers. They know how to make themselves highly visible on the web. They know how to offer advanced services and not just “beautiful images”. They know how to make the most of the latest technologies. They know how to squeeze the numerous advertising and commercial channels that internet offers today and makes it available to everyone.

It is not magic that makes a site work. The success of their web experience lies in the intelligent, wise, weighted use of all web marketing tools.

Your new site will bring return on investment and new opportunities

A chat will allow us to understand your needs, the characteristics of your company, and your needs with the aim of creating a website that can prove to be an excellent working tool for:

• reach and conquer new customers
• facilitate contact with suppliers
• gain visibility on the market
• sell products / services online
• test your business strategies quickly
• offer an innovative service
• create direct communication with customers
• offer assistance and information to customers in a short time

The winning formula for obtaining results

Using the right combination of Web Marketing tools and methodologies it is possible to obtain excellent results. By relying on an expert in the field, this possibility becomes a certainty. The best strategy to succeed is one:

Website + “Well Applied” Web Marketing = Success, High ROI + Revenue + New Customers.

Contact us today to set up a “live” or “virtual” chat. By listening carefully to your needs we will be able to tell you how we can help your company through a path full of successes and new opportunities.