In the modern digital age, a robust online presence is paramount for businesses to flourish and achieve success. Search engine optimization (SEO) serves as a key driver for generating organic traffic, enhancing visibility, and ultimately increasing conversions. However, successfully navigating the intricate realm of SEO demands specialized expertise and a profound comprehension of the constantly evolving algorithms and strategies that shape the digital landscape.For businesses in India, finding the right Best SEO Company in India is paramount to unlocking online success. With many SEO companies, it's crucial to identify the best SEO company in India to optimize your website and help you achieve your online goals.
Understanding the Best SEO Company in India
When choosing the right SEO partner for your business in India, it's essential to clearly understand the best SEO Company in the country. This section will provide an overview of what sets this SEO company apart from the competition and why it is considered the top choice for unlocking online success.
Overview of the SEO Company
The Best SEO Company in India is a renowned and reputable player in the digital marketing industry. With years of experience and a strong portfolio of successful projects, this company has established itself as a trusted name in the field of SEO. Their expertise and dedication to delivering exceptional results make them the go-to choice for businesses looking to improve their online presence.
Established Reputation and Track Record
One key factor that sets India's best SEO company apart is its reputation and track record of success. They have a proven history of helping businesses achieve higher search engine rankings, increase organic traffic, and drive meaningful results. By consistently delivering outstanding outcomes, this company has gained the trust and confidence of numerous clients across various industries.
Team of Experts and Their Expertise
Behind the success of India's best SEO company is a highly skilled and expert team. Their expertise covers all search engine optimization aspects, from technical SEO to content optimization and link-building strategies. With their deep understanding of search engine algorithms and industry trends, they can tailor effective SEO strategies that align with each client's unique goals and requirements.
Innovative Strategies and Approaches
The Best SEO Company in India stands out by employing innovative strategies and approaches. They stay ahead of the curve by continuously researching and implementing the latest SEO techniques. This forward-thinking mindset allows them to adapt to algorithm updates and changing search engine trends, ensuring their clients remain competitive in the ever-evolving digital landscape.
Benefits of Partnering with the Best SEO Company in India
Higher Search Engine Rankings:
Achieving higher search engine rankings is crucial for gaining visibility and attracting organic traffic. The best SEO company in India has a deep understanding of search engine algorithms and utilizes effective optimization techniques to improve your website'sranking. Implementing on-page optimization, keyword targeting, and other proven strategies can help your website climb the search engine results pages (SERPs) and gain more visibility among your target audience.
Increased Organic Traffic:
With higher search engine rankings comes an increase in organic traffic. The best SEO company in India focuses on driving quality traffic to your website by targeting relevant keywords and optimizing your content. By attracting visitors actively searching for products or services related to your business, they can significantly increase the number of qualified leads and potential customers visiting your website.
Enhanced Website Visibility:
Enhanced website visibility is a direct outcome of implementing successful SEO strategies. The leading SEO company in India employs various techniques, including optimizing meta tags, enhancing site speed, and improving user experience, to augment your website's visibility on search engines. By heightening your website's visibility to your target audience, they effectively establish a robust online presence and amplify brand awareness.
Improved User Experience and Engagement:
User experience plays a vital role in the success of your website. The best SEO company in India focuses not only on driving traffic but also on enhancing user experience. They optimize your website's structure, navigation, and overall design to ensure a seamless browsing experience for visitors. Providing a user-friendly interface and easy-to-navigate website increases engagement, reduces bounce rates, and encourages visitors to explore your content and offerings more.
Conclusion
Unlocking online success requires a strategic approach to search engine optimization (SEO), and partnering with the best SEO company in India can make all the difference. Throughout this blog post, we have explored the key aspects of understanding and benefiting from this exceptional SEO company. From their established reputation and track record to their team of experts and innovative strategies, they offer a comprehensive solution to enhance your online presence.
It brings expertise, industry knowledge, and cutting-edge tools. They understand the complexities of SEO and the ever-evolving digital landscape, allowing them to stay ahead of the competition. With their guidance and optimization techniques, you can establish a strong online presence, engage with your target audience, and drive business growth.
Every business wants to top the list of results on the search engine. SEO is crucial in revamped rankings and smooth growth of your business. Your business deserves to be recognised with quality On-site SEO, Content writing, Keyword Research, Link Building and so on.
Link Building is an integral part of off-site SEO which helps in laying the foundation of trust to search engines. It, in turn, leads to a better ranking and signals search engines like Google that other resources find your website content worthy to be posted. The more additional backlinks a website has, the more beneficial it will be to reach out to potential audiences.
Why Does Your Business Need SEO From US?
We, at Scorpius Technology, are passionate about the work we do. Our team has established a good place in the industry with years of experience and expertise. We help businesses to stand out in the crowd with our result-oriented approach.
Through our determination and hardwork, we have excelled in various SEO techniques.
Content Marketing
Content marketing plays an integral part in enhancing the image and authenticity of the business. Our Content writers are well-versed with SEO friendly content techniques. We do not believe in imitating the competitor’s strategies, instead we build our own unique plans to outshine.
Quality Services That We Offer
Link building and content writing are indispensable parts of digital marketing. Your website can gain support by effectively portraying its services and posting beneficial informative blogs on various platforms. You can reach out to our expert team that specialises in all SEO techniques.
Relevant and effective content helps in driving traffic and levelling up the reliability. Our content is always 100% original, and in simple language so as to enhance its readability.
One of the easiest and most effective ways is Guest Blogging Backlinks. It renders you an opportunity to post high quality content blogs to a reputable website. You will have a chance to add editorial backlinks to your content. These publications can be very influential in building authority and trust. You can also get your website to rank higher with us by the help of guest blogging backlinks.
Niche Directories:
You can get links from the niche directories, which work better than general directories. These directories correspond to a specific theme (a business, type, industry, or topic) and links built on it should be relevant.
Business Profile Backlinks:
Every business owner would like to create many online profiles for the conduct of business. It can either be a social media platform like facebook or local citation site like Yelp. As you do that, you can add your website link in these profiles, while creating.
Comment Backlinks:
People who read blogs sometimes go on to read the comment section as well. This creates an opportunity for businesses to add their website link in the comments that might be relevant to the readers. Extra care should be taken while creating comment backlinks because you may be recognised as a spammer for overdoing it. Leave it upto the experts to handle this job accurately.
Forum Links:
Internet Forums are a great way to enhance your rankings. We can help you link to your website through posts or replies. It requires expertise to avoid the forums that Google does not find favorable.
We offer effective backlink building by mixing various types, and not sticking to one or two types of backlinks. The diversity will surely help your company to rise higher and higher in the algorithm.
Why Are We The Best?
Our team at Scorpius Technology aims at nurturing your business by making it visible to the target audience. We call ourselves the best in performing our job, because of our years of experience in this industry. Our hardworking team is here to recognise your needs and provide you with premium link building and content writing services.
At Scorpius Technology, our team is trained regularly with the latest techniques and technology used in digital marketing and web designing. Access to paid tools and having a great command on them paves the way for successful running of business. We are here to cater all your needs and let your business outshine its competitors.
We respect your and our time, so you won’t have to worry about the time of delivery of your work. We ensure sincere on-time presentation and delivery of work.
Getting market on a global scale may be a challenge and so is getting support from your local audience. And we know the struggle you have to go through for it. It’s the reason why our team works hard on understanding the local audience and provides both resources and services that can help you attain their support.
We can help you research your target audience, their expectations and also the best way to reach out to them. There are a number of services we can offer for these purposes.
A Digital First Integrated Communications Company
As a digital first integrated company, our mission is to help brands and businesses win in the new world. To realize our goal of being your trusted advisor, we first dive deep into understanding the dynamics of your business and industry. Our integrated marketing solutions are a derivative of this deep dive. While we are all up for doing tactical brand campaigns, we find higher purpose in the strategic business impact delivered through our creativity.
Why Choose Us?
We believe that in marketing it’s the small things that matter the most, especially with local customers. They care about how you treat them as much as the quality services. And that’s precisely where we stand apart from most other local SEO firms.
Our experienced professionals have a keen eye and pay attention to every minor detail. We assure that everything that we share is accurate, upto date and relevant for your target audience. And at the same time, we assure that nothing exceeds your budget range.
But of course, detailed processing isn’t the only thing that makes us the best. There are also other factors like our planning and strategizing processes.
Creativity
We at Scorpius are always open to new ideas and changes. We welcome the creative thinking of every member of our team and the people from your side to come up with unique content. We formulate plans that are unique and can get the right kind of attention for your business. And it’s not all just a tempting offer, we strive to deliver results.
WHY CHOOSE US?
Attention to Detail
Our attention to detail, scheduled timelines, and precise project management make us stand apart from the crowd. We keep a close eye on the budget and calendar of our clients.
A Success Plan
Let’s face it – you (client) want results. The best way to do so is the upfront research of your competitors, company, customer psychographics, and target market. At Geek Technologies, we understand brands and customers’ needs, and therefore, we create a plan that never fails.
Creativity
We bring a diverse background of digital marketing, branding, and website/mobile app design & development to work for your business. Our services not only look tempting, but they will get you results as well. Once we have the complete picture of your company’s goals and target audience, we will create a detailed and creative plan that leads you to success.
Friendly Team
Friendliness and support is the core pillar of our firm.
Professional & Friendly Team
Our enthusiastic technocrats’ team includes Content Writers, SEO & PPC specialists, Designers, Developers, and Email-Marketing experts – hail from different backgrounds. We work 24/7, ensuring you provide the results you are looking for.
Meeting Deadlines
We have worked with many clients, including those with a rule – if you miss a deadline, you are out! Some of them even have tightest deadlines and turnarounds in the business. Trust us; we never missed any of our deadlines.
Round the Clock Services
Our team of experts is at your services round the clock. No matter your time zones, we are ready to serve you anytime.
Paid Search Advertising, also called as PPC( Pay Per Click) is getting your business on the SERP(Search Engine Result Page) by paying a certain amount of money. It is a kind of advertising in which a business pays a fee each time when a user clicks on the ad. It allows you to immediately get connected with the customers who are looking for your services or products.
Offering you profitable visitors with Paid Search Advertising
Scorpius Technology is a leading digital marketing company. Our approach is to know about your business, objectives, profit margins, custom value to make a campaign that is profitable for your particular business.
We know that every business is unique in its way. So, to achieve the best results, our team with their extensive experience and knowledge aims to set up the campaigns that are going to fulfill your business objectives. We can help you to target the potential clients with a blend of SEO and Paid Search Advertising. Besides this, we have expertise across various platforms. These include google ads, facebooks ads, Microsoft ads, and LinkedIn ads. We at Scorpius Technology always select the best platform to fulfill your needs.
Grow your Potential leads with Paid Search Advertising
We at Scorpius Technology Pvt. Ltd, helps various brands and firms to manage their PPC campaigns with best results using proven strategies. The team at Scorpius Technology will enhance your campaigns CTR and quality score by doing proper keyword research, proven ad copy methods and by creating personalized landing pages. We will provide everything that you require to run an effective campaign and record it’s results. For more details, you can speak to marketing experts at Scorpius Technology and discuss your advertising needs.
How does Paid Search Advertising Work?
In Paid Search Advertising, you only pay when a user visits your website by clicking on the ad shown on the search results page. Where your ad will be displayed will be decided in a process similar to auction. The more you make a bid on your pay per click, the more the chance for your ad to show in the top search results. However, search engines like Google has added some criteria into their auction process ie. Quality score.
There are a number of factors that are included in determining the quality store like how relevant the text of the landing page of your business website is, the percentage of your ad visibility to the customers and their clicks on it. If you have a low CTR(Click through rate) then dramatically your quality score will decrease. So, it is very essential to maintain a good quality score. It will not just enhance your rank in the advertising space but also drive down the pay per click.
For the best results, it is better to work with a Paid Search Advertising company like Scorpius Technology. Otherwise, you will just be paying Google a blank cheque without getting any leads for your business.
Why Choose Us as your Paid Search Advertising Management Company?
By choosing Scorpius Technology, you can expect the following from us:
Creation of Ad copy: Writing a good Ad copy is a tricky task, so we won’t waste your money and time by creating forgettable paid advertisements. At Scorpius Technology, we carefully select the words to create ads with copies to attract the potential customers.
Extensive Keyword Research: It is one of the ways that we follow to create a PPC strategy for your business by performing keyword research. Our experts make sure to target the accurate audience to improve the conversion rates.
Landing Page Optimization: If you ever feel that your landing page needs to get updated, then Scorpius Technology can easily accommodate your requirements. Our experts deeply understand and optimize your website’s landing pages to improve conversions and bring more clicks.
Detailed Reporting: The marketing experts at Scorpius Technology collaborate with the clients throughout the advertising process. We offer you access to all necessary tracking tools to check how your campaigns are performing. You will be aware of everything that you need to and also our experts will guide you at each step.
Competitive Pricing: Our pricing scheme depends on the level of our market research. From search marketing campaigns to integrate solutions. We design your plan according to your financial position. As a leading advertising and digital marketing agency, we provide you cost-effective services that bring the best results.
Google AMP (Accelerated Mobile Pages) have you ever heard of them? Do you know how they work and why they can bring great benefits to your online business? Check out all the details in this article and, if you are interested in learning more, don’t hesitate to contact us.
If you’ve never heard of Accelerated Mobile Pages, you can fix this with this article. And it’s very important that you do it. Why? We will also explain this in the next paragraphs.
What is Google AMP?
AMP (Accelerated Mobile Pages) is the open source project set up by Google to make the website’s pages more suitable for navigation on mobile sites.
The web statistics show how mobile browsing are always on the rise and will soon surpass those from desktop devices, if the trend continues.
It therefore becomes very important that our site is adaptable to all types of devices. In these cases the term responsive is used. Today almost all sites are responsive, if you use WordPress whatever template you choose it will definitely be a Responsive template.
The Google AMP is something deeper and focuses not only on the adaptability of the site on mobile devices but above all on the speed of loading a page.
Once AMP is activated on your site every page of your domain will have a new extension when a user logs in from Smartphone: scorpiustechnology.com for example becomes scorpiustechnology.com/amp.
Simply saying that the number of users connecting to the web from mobile devices is constantly growing does not make the full extent of the phenomenon. The reality is that mobile technology has profoundly changed people’s behavior: today, the vast majority of us have at least one Smartphone and we take it wherever we go and at any time. That’s why; AMP (Accelerated Mobile Pages) becomes even more important.
The present and future of the internet is in our hands or pockets. More and more the Smartphone is used to access the internet, and even to make purchases. Hence, that is why the Google AMP was introduced, with the aim of improving the loading speed of a web page.
Changes brought by the AMP
To improve the user experience when browsing from their mobile device, at the end of 2015 the AMP project: Accelerated Mobile Pages was presented. This open source technology driven by Google aims to reduce the loading times of a website when accessed from a mobile phone.
The AMP standard or version is not only designed for the user. It also seeks to help web developers by contributing to the creation of almost instantaneous loading websites. In this way, the task of optimizing a page becomes a much simpler task. To streamline this process, the AMP standard is based on three elements:
AMP HTML, which is nothing more than normal HTML. Although with certain restrictions that make it compile much more content than basic HTML. In this way the web offers better performance.
AMP JS, a JavaScript library that allows the appearance of images at the moment. This is thanks to the improvements made possible by the AMP HTML.
Google AMP, cache of AMP HTML pages that allow faster access to the web.
In this way, the superfluous content is eliminated by reducing the elements to only text and image. The AMP standard is very useful for some websites, especially if they generate a lot of content, but not in the case of online stores.
Take care of the user
The commitment to the AMP standard is, together with the increase in web security, another of Google’s moves to improve the user experience. Recommendations made by the search engine that, if followed, will have a direct effect on SEO positioning.
For some time now, the search engine has been prioritizing in the search results those websites that have a responsive design. And the same goes for web pages with Google AMP. When it comes to showing results, AMP websites appear among the top positions. You can identify the AMP websites by having the lightning icon. Therefore, the fact that our website is compatible with AMP will benefit our SEO but only in mobile searches. Those searches made from a computer will remain the same.
If your website is developed in WordPress, you can make it compatible with the AMP standard by installing a plugin. Thus, the number of elements that make up your website will be reduced and, in this way, loading time will not be a penalizable factor when it comes to SEO positioning.
Many websites appear in more than one language. It should be noted that building a website that supports several languages is not just about translating or locating. This site design requires additional internationalization activities. Let’s take a look at some of the website internationalization tips for Web developers.
In our work, we often meet multilingual websites that can cause headaches for SEO specialists and web developers. That is why it is worth developing guidelines for designing and optimizing international websites.
The guidelines in this article highlight all the guidelines for the optimization of multiregional and multilingual websites for search engines.
Internationalization and the location of the website
The difference between internationalization and location is as follows. Internationalization (I18N) consists in designing an internet website so that it can be adapted for different languages and regions without the need for technical changes. Localization (L10N) is the process of adapting an internationalized website to a specific region or language.
Website Internationalization Tips:
Provide the location of pages in tags, not in style sheets
The language and direction of text display are inseparably connected with the content of the document. Therefore, whenever possible, instead of style sheets, you should use HTML tags for internationalization of the website. Attributes lang and dir should be used at least in the html element: <html lang=”ar” dir=”rtl”>
Avoid your own solutions to create special classes or identifiers. The CSS specification specifies that specifies that properties such as direction and unicode-bidi can be ignored as required.
The situation is different for XML. XML does not provide special internationalization tags, so in this case it is recommended to use CSS for this purpose.
Use one style sheet for all locations
Instead of creating separate style sheets for LTR text directions (from left to right) and RTL (right to left) or even for each language separately, you must collect everything in one style sheet. Thanks to this, internationalization rules are easier to understand and configure.
Use the attribute selector dir = ‘rtl’
In order to be able to collect all rules in one style sheet, the appropriate way to specify elements whose formatting depends on the direction of text display should be used. In most modern web browsers, just use [dir = ‘rtl’], as in the example:
#sidebar {
float: right;
margin: 0 0 1em 1em;
}
[dir=’rtl’] #sidebar {
float: left;
margin: 0 1em 1em 0;
}
Use the pseudo-class: lang ()
To determine the formatting of documents in a specific language, use the pseudo-class: lang (). For example, if bold font in Chinese documents does not look good, you can turn it off as follows:
: lang (zh) strong,
: lang (zh) b {
font-weight: normal;
}
Reflect all values related to the text direction
Make sure to mirror image of all values related to the direction of the text. These are properties related to borders (border), margins (margins), padding and positioning of elements (float, text-align). There are tools to help this task, such as CSSJanus.
Pay attention to details
Depending on the text direction display, changes may require: pictures (eg arrows, background), box-shadow and text-shadow values, JavaScript animations.
The default font set (and sometimes its font) should be adapted to the character set (alphabet).
The use of specialized selectors [dir = ‘rtl’] and [dir = ‘ltr’] requires great care.
We hope you find all these website internationalization tips for Web developers helpful.
I finally have decided to create this SEO for beginners because I believe that knowledge about SEO positioning should be for everyone and not just for a few “experts”. It is true that the SEO positioning can be a little messy with certain technicalities, methods and tools, but it is also true that with the basic notions you can get very good results.
Let’s go to the mess! 😃
Let’s start SEO for Beginners
SEO (Search Engine Optimization) is nothing more than optimizing a website to improve its position in the results obtained by the search engines. That is, try to make your website go first when users search on Google.
Search engine optimization or web positioning is the process to improve the visibility of a website in the organic results of the different search engines.
It is true that Google increasingly takes into account the technical aspects of SEO. The search engine little by little wants to give more importance to a more “human” web positioning, but that does not mean that it does not continue to focus on the basic aspects of SEO that I will explain to you right now.
THE 3 SEO ASPECTS
If you look around the Internet for information on SEO for beginners, you can quickly lose track – with all the terms, techniques and SEO errors. The search engine optimization is not a rocket science.
The most important thought you should always keep in mind:
“Google wants to give the seeker the best answer to his/her question!”
You should memorize this sentence if you have a problem in the future.
To make you understand SEO as a beginner, I always illustrate the subject with the three SEO aspects. If all three aspects are set correctly, your page will automatically rank high up – Google has no other choice.
These are the three SEO Aspects:
Produce relevant content for the page
Optimize this page (“Onpage-Optimization”)
Promote your content (“Offpage optimization”)
That’s it!
So if you are not at the top of search results, it’s because of at least one of these factors.
All SEO measures that you will get to know can be assigned to one of these points.
Okay – let’s take a look at each and every one of them, so you know what to do after this SEO for beginners guide.
PRODUCE THE PERFECT CONTENT
You may have heard it before:
“Content is king!”
Correctly good content on your website is the absolute must-have!
And that is not an exaggeration.
But do not worry – you’ll now learn how to easily create content that Google & your audience will love.
Let’s go!
How does Google actually know what a good site with a lot of added value is?
The answer is called “crawler”. You can think of it as a little robot scanning your page from top to bottom. The crawler needs one thing above all else: text!
The first thing you need for the perfect content is a high quality text. That is also the reason why many sites and companies have a “blog”.
A high-quality text should not only good and written error-free, but it must be relevant to your target audience and answer the questions.
You remember?????
So let’s find out what you should write about so that your content is relevant to the searchers.
THE BASICS OF THE KEYWORD RESEARCH
So we’re looking for the search term your potential visitor types on Google. This SEO term is also called keyword. With keyword research, we start looking for the right keywords.
Attention! Now it becomes practical.
It is best to optimize your text for one (long tail) keyword only . But that does not mean that you have to use the keyword again and again in the same form. You may well use synonyms and grammatical inflections. But you should already place your main keyword in the relevant places. These are:
the main heading (the title or the H1 heading)
the permalink (= the URL of the page)
the beginning of the post or page
the subheadings (H2 and H3)
the ALT tags of the photos you include in your post
the meta description in the header of the source code
PUT TO BEGIN A SOLE “BUYER PERSONA”.
With the “Buyer Persona” you determine your desired customer or typical visitor who comes to your website and should be addressed.
For this you should create a Word document or a PowerPoint slide. Points that you should definitely clarify are, for example:
Age
Sex
Income in the year
Hobbies and Interests
Objectives
Problems
This document will help you in the future to focus on your target group. So always ask yourself if your favorite customer is interested in the search for topics.
In my example, we assume that “Frank the photographer” is my favorite customer. He is a budding photographer and I want to show him how to professionalize and take the best photos in Germany.
FIND YOUR REQUEST
You have trouble filling in, because you do not know exactly what your favorite client likes?
No problem – just ask! My strategy for this: Search for relevant groups on Facebook. In the case of “Frank the photographer” I would search for photo groups.
Simply type in the industry or activity in the search field, and then you make a request, so you are included in the group.
Now you have access to a community that also reflects your target audience. Now write a post in which you briefly introduce yourself and ask nicely what are the biggest problems that your desired customer often meets.
But always pay attention to the group rules and leave the spam in countless groups. ????
SEARCH FOR FIVE NICHES
Niche topics are subjects that interest your visitor as well. Now that you know what your favorite client is interested in and what question marks hover over his head, you can now brainstorm for topics.
Just write down all the topics and keep looking at the “Buyer Persona”.
5 examples of niche topics:
Camera settings for time lapses
Data backup for photographers
Equipment for landscape photography
Take night shots
Print photos
As you can see, here are 5 relevant topics for the target group. From these we are now looking for the perfect keywords.
CHECK THE SEARCH VOLUME & THE COMPETITION
The search volume shows you how many people enter the keyword on Google.
You should always weigh between search volume and keyword competition.
And that’s what we’re doing now!
Since we first want to work without expensive SEO tools, I use the Keyword Planner from Google.
Go to Google Adwords (don’t worry – we don’t want to run an ad) and open the keyword planner.
You then open the Search for new keywords using a phrase, a website, or a category.
A helpful tool to find out the strength of your concreting is the MOZ Toolbar. With this plugin (“unfortunately” only for Chrome) you see two important values directly in the search results.
Page Authority and Domain Authority
Page Authority (PA)
it shows you how strong this subpage is (for example mypage.com/blog/blogarticle)
Domain Authority (DA)
it shows you how strong the entire domain is (for example, mypage.com)
What is On-Page SEO?
The On-Page SEO is the name given to the optimization that can be done directly on the website pages that you try to position in the results in Google, ie, everything you can change in your site to try to appear first in Google searches.
ON-PAGE SEO OPTIMIZATION INCLUDES
Header Tag Optimization (H1, H2, etc.)
Meta Tags Optimization
Canonicalization
Existing Content Optimization
Anchor & Title Tag Optimization
Image & Hyperlink Optimization
HTML Sitemap Creation & Analysis
txt Creation & Analysis
Navigation Analysis & Recommendations
XML Sitemap Analysis
Website Speed & Page Load Optimization
Responsive Website
Internal Link Structuring & Optimization
Crawl Error Resolution
SEO Friendly URLs
Keyword Research
For example:
Suppose, I have an article in which I explain “what is a blog and what is it for” and I want to try to position it better for the search “what is a blog” in Google, so I put a link from this post that you are reading now towards that article, and I also do it with the phrase (or also called anchor text) “what is a blog”.
Note that both articles are from the same blog, that’s why it would be considered On-Page SEO, because it is a way to optimize the positioning from my own blog or website.
What is Off-Page SEO?
OFF-PAGE SEO OPTIMIZATION INCLUDES
● Classified Submission
● PDF Submission
● Portfolio Listing
● Audio Listing
● Presentation Listing
● Web 2.0 Profile Creation
● Social Bookmarking
● Google Local Listing
● Image Promotion & Submission
● Video Marketing & Submission
The Off-Page SEO is the name given to the optimization that you try to do from external sites to the site that is trying to position in the results in Google, that is, everything you can do “outside your web” to try to appear the first in Google searches.
Mainly when talking about Off-Page SEO refers mainly to try to link you from other websites “relevant” and related to the theme of your site. This is what is known as link building.
For example:
So you remember the same article that I told you before about “what is a blog and what is it for?” I would like it to be linked from other external sites to my blog and also be “relevant” in the world of blogs. So I try to contact an important blogger of the sector to explain that I have a very good article that may interest your readers, in case you are interested in putting a link from your blog to my article.
In this case I would have no control of the external site from which it links to my article (and if it finally agrees to link it!), that’s why it would be considered Off-Page SEO, because it is a way to optimize the positioning from another different website.
TECHNICAL FACTORS
Some of the known technical factors that will help improve the ranking of a page are:
H1 and H2 Tags
HTTPS
Domain Type
File size / site speed
Is SEO synonymous with free traffic?
Many marketing experts make the mistake of seeing SEO as a single source to get free traffic. And although it is true that it is one of its benefits.
The true purpose of SEO is to help users find what they are looking for. Therefore, the content of your website must match what your potential audience wants to find.
Let’s see it with an example.
María sells custom knit sweaters. She has created a blog a where she often talks about the different types of yarn she uses to make garments.
The truth is that it does not have much competition for keywords related to thread types. And taking into account that Maria is creating and sharing enough content on this subject, in a short time has managed to rank on the first page of Google.
But, would you know what the potential problem is?
Users looking for different types of thread probably want information to weave themselves. Which means they will not be interested in buying a Mary’s jersey.
One thing is that Maria gets a lot of traffic, but if that traffic is not adequate, conversions will not be achieved.
The first lesson of SEO for beginners is that you should aim for is the following. If you want SEO to work for your business, you must ensure that your goals match the objectives of your visitors.
It’s not about getting more and more traffic. It’s about finding out what you want to achieve and optimizing keywords that attract users who are looking for the same.
But, how to choose best keywords?
Before entering fully into the world of keywords, it is interesting that you delve deeper into the world of SEO.
In fact, you could start by understanding the operation of the search engines themselves. Which, in addition, have two main functions:
Do a crawl and create a list with the best results.
Provide this list to users with the most relevant websites.
But how could this whole process be explained in a SEO for beginners?
Imagine the World Wide Web as a network of stops in a metro system in a city.
Each stop is a unique document, be it a website, a PDF or any file. And the search engines need to find a way to track the entire city and find all the stops. For what use the best possible route: the links.
With these two basic elements of SEO for beginners, it is interesting that you learn to optimize the content itself to achieve a good positioning. Even so, you should bear in mind that both keywords and links are a must in any SEO strategy.
SEO for beginners landing page
Choose the type of landing page you are going to work. The most important thing in any SEO guide for beginners is that you fix, from the start, all your strategy and have clear objectives. That’s why it’s vital that from the first moment you define what type of landing you will work.
Decide with what keywords you will position yourself. As you see, keywords are vital in any situation. It is important that you choose those that match your landing.
Those keywords must be in bold. This will give the user the opportunity to ensure, at a first glance, that you provide the solution they are looking for.
Choose a unique theme That is, the one that has to do with the chosen keywords.
Google rewards landing pages that constantly update their content. Modify headlines, remove or add visual content, etc.
Make link building. The best advice is to follow good practices to do link building naturally. Google takes into account, especially, those quality links that position you as a trusted source.
Include the main keyword in the URL of your landing page.
Avoid 404 errors, content that is not displayed on all devices and pop-ups.
Another factor to consider in this SEO for beginners is the loading speed of your landing page. Since it directly affects the positioning.
Responsive design is vital. Google also rewards landing pages that are optimized for any device. And this, even if it’s an SEO guide for beginners, you should have taken it some time ago.
Follow these SEO for beginners tips
Optimize keywords. Plugins like Yoast SEO will help you create the content using the appropriate keyword and including it as many times as necessary to achieve a better positioning.
The SEO title. Following the Yoast SEO plugin, you should keep in mind that the owner of your post and the one you include in the internal blog are not the same. The one that will be shown in the search engines is the SEO title, which is the one you must work with and the one that should incorporate the keyword.
Work the meta tags.
Include the keyword in the first paragraph of your content.
Use short URLs. Data indicate that there is a 250% more probability of clicking on a website if it has a short URL or if it appears just below a website with a long URL.
Avoid duplicate content.
As you can see, there are many elements to consider in SEO for beginners. But the most important thing is that you are always clear about who you are heading to, the keywords you are going to use and adopt linkbuilding as a key strategy.
In blogs, the most usual is to add related posts. Or, even include links on more specific keywords. In this way, you will also improve the user experience.
Do you want to implement some of these link building techniques and stay up-to-date in SEO for beginners to scale to a more professional level? Contact Scorpius Technology today and build a strategy to capture links that will help you improve your digital positioning.
