What Is Link Building And Why Do You Need It?

Every business wants to top the list of results on the search engine. SEO is crucial in revamped rankings and smooth growth of your business. Your business deserves to be recognised with quality On-site SEO, Content writing, Keyword Research, Link Building and so on. 

Link Building is an integral part of off-site SEO which helps in laying the foundation of trust to search engines. It, in turn, leads to a better ranking and signals search engines like Google that other resources find your website content worthy to be posted. The more additional backlinks a website has, the more beneficial it will be to reach out to potential audiences.

Why Does Your Business Need SEO From US?

We, at Scorpius Technology, are passionate about the work we do. Our team has established a good place in the industry with years of experience and expertise. We help businesses to stand out in the crowd with our result-oriented approach.  

Through our determination and hardwork, we have excelled in various SEO techniques.

Content Marketing

Content marketing plays an integral part in enhancing the image and authenticity of the business. Our Content writers are well-versed with SEO friendly content techniques. We do not believe in imitating the competitor’s strategies, instead we build our own unique plans to outshine.   

Quality Services That We Offer

Link building and content writing are indispensable parts of digital marketing. Your website can gain support by effectively portraying its services and posting beneficial informative blogs on various platforms. You can reach out to our expert team that specialises in all SEO techniques. 

Relevant and effective content helps in driving traffic and levelling up the reliability. Our content is always 100% original, and in simple language so as to enhance its readability. 

One of the easiest and most effective ways is Guest Blogging Backlinks. It renders you an opportunity to post high quality content blogs to a reputable website. You will have a chance to add editorial backlinks to your content. These publications can be very influential in building authority and trust. You can also get your website to rank higher with us by the help of guest blogging backlinks. 

Niche Directories:

You can get links from the niche directories, which work better than general directories. These directories correspond to a specific theme (a business, type, industry, or topic) and links built on it should be relevant. 

Business Profile Backlinks:

Every business owner would like to create many online profiles for the conduct of business. It can either be a social media platform like facebook or local citation site like Yelp. As you do that, you can add your website link in these profiles, while creating. 

Comment Backlinks:

People who read blogs sometimes go on to read the comment section as well. This creates an opportunity for the businesses to add their website link in the comments that might be relevant to the readers. Extra care should be taken while creating comment backlinks because you may be recognised as a spammer for overdoing it. Leave it upto the experts to handle this job accurately. 

Forum Links:

Internet Forums are a great way to enhance your rankings. We can help you link to your website through posts or replies. It requires expertise to avoid the forums that Google does not find favorable. 

We offer effective backlink building by mixing various types, and not sticking to one or two types of backlinks. The diversity will surely help your company to rise higher and higher in the algorithm. 

Why Are We The Best?

Our team at Scorpius Technology aims at nurturing your business by making it visible to the target audience. We call ourselves the best in performing our job, because of our years of experience in this industry. Our hardworking team is here to recognise your needs and provide you with premium link building and content writing services. 

At Scorpius Technology, our team is trained regularly with the latest techniques and technology used in digital marketing and web designing. Access to paid tools and having a great command on them paves the way for successful running of business. We are here to cater all your needs and let your business outshine its competitors.

We respect your and our time, so you won’t have to worry about the time of delivery of your work. We ensure sincere on-time presentation and delivery of work. 

Local Search Strategy

Getting market on a global scale may be a challenge and so is getting support from your local audience. And we know the struggle you have to go through for it. It’s the reason why our team works hard on understanding the local audience and provides both resources and services that can help you attain their support. 

We can help you research your target audience, their expectations and also the best way to reach out to them. There are a number of services we can offer for these purposes. 

 

A Digital First Integrated Communications Company

As a digital first integrated company, our mission is to help brands and businesses win in the new world. To realize our goal of being your trusted advisor, we first dive deep into understanding the dynamics of your business and industry. Our integrated marketing solutions are a derivative of this deep dive. While we are all up for doing tactical brand campaigns, we find higher purpose in the strategic business impact delivered through our creativity.

 

Why Choose Us?

We believe that in marketing it’s the small things that matter the most, especially with local customers. They care about how you treat them as much as the quality services. And that’s precisely where we stand apart from most other local SEO firms. 

Our experienced professionals have a keen eye and pay attention to every minor detail. We assure that everything that we share is accurate, upto date and relevant for your target audience. And at the same time, we assure that nothing exceeds your budget range. 

But of course, detailed processing isn’t the only thing that makes us the best. There are also other factors like our planning and strategizing processes.

 

Creativity

We at Scorpius are always open to new ideas and changes. We welcome the creative thinking of every member of our team and the people from your side to come up with unique content. We formulate plans that are unique and can get the right kind of attention for your business. And it’s not all just a tempting offer, we strive to deliver results. 

 

WHY CHOOSE US?

Attention to Detail

Our attention to detail, scheduled timelines, and precise project management make us stand apart from the crowd. We keep a close eye on the budget and calendar of our clients.

A Success Plan

Let’s face it – you (client) want results. The best way to do so is the upfront research of your competitors, company, customer psychographics, and target market. At Geek Technologies, we understand brands and customers’ needs, and therefore, we create a plan that never fails.

Creativity

We bring a diverse background of digital marketing, branding, and website/mobile app design & development to work for your business. Our services not only look tempting, but they will get you results as well. Once we have the complete picture of your company’s goals and target audience, we will create a detailed and creative plan that leads you to success.

Friendly Team

Friendliness and support is the core pillar of our firm. 

 

Professional & Friendly Team

Our enthusiastic technocrats’ team includes Content Writers, SEO & PPC specialists, Designers, Developers, and Email-Marketing experts – hail from different backgrounds. We work 24/7, ensuring you provide the results you are looking for.

Meeting Deadlines

We have worked with many clients, including those with a rule – if you miss a deadline, you are out! Some of them even have tightest deadlines and turnarounds in the business. Trust us; we never missed any of our deadlines.

Round the Clock Services

Our team of experts is at your services round the clock. No matter your time zones, we are ready to serve you anytime.

Paid Search Advertising

Paid Search Advertising, also called as PPC( Pay Per Click) is  getting your business on the SERP(Search Engine Result Page) by paying a certain amount of money. It is a kind of advertising in which  a business pays a fee each time when a user clicks on the ad. It allows you to immediately get connected with the customers who are looking for your services or products.

 

Offering you profitable visitors with Paid Search Advertising

Scorpius Technology is a leading digital marketing company. Our approach is to know about your business, objectives, profit margins, custom value to make a campaign that is profitable for your particular business.

We know that every business is unique in its way.  So, to achieve the best results, our team with their extensive experience and knowledge aims to set up the campaigns that are going to fulfill your business objectives. We can help you to target the potential clients with a blend of SEO and Paid Search Advertising. Besides this,  we have expertise across various platforms. These include google ads, facebooks ads, Microsoft ads, and LinkedIn ads. We at Scorpius Technology always select the best platform to fulfill your needs.

Grow your Potential leads with Paid Search Advertising

We at Scorpius Technology Pvt. Ltd, helps various brands and firms to manage their PPC campaigns with best results using proven strategies. The team at Scorpius Technology will enhance your campaigns CTR and quality score by doing proper keyword research, proven ad copy methods and by creating personalized landing pages. We will provide everything that you require to run an effective campaign and record it’s results. For more details, you can speak to marketing experts at Scorpius Technology and discuss your advertising needs.

How does Paid Search Advertising Work?

In Paid Search Advertising, you only pay when a user visits your website by clicking on the ad shown on the search results page. Where your ad will be displayed will be decided in a process similar to auction. The more you make a bid on your pay per click, the more the chance for your ad to show in the top search results. However, search engines like Google has added some criteria into their auction process ie. Quality score.

There are a number of factors that are included in determining the quality store like how relevant the text of the landing page of your business website is, the percentage of your ad visibility to the customers and their clicks on it. If you have a low CTR(Click through rate) then dramatically your quality score will decrease. So, it is very essential to maintain a good quality score. It will not just enhance your rank in the advertising space but also drive down the pay per click.

For the best results, it is better to work with a Paid Search Advertising company like Scorpius Technology. Otherwise, you will just be paying Google a blank cheque without getting any leads for your business.

Why Choose Us as your Paid Search Advertising Management Company?

By choosing Scorpius Technology, you can expect the following from us:

  1. Creation of Ad copy: Writing a good Ad copy is a tricky task, so we won’t waste your money and time by creating forgettable paid advertisements. At Scorpius Technology, we carefully select the words to create ads with copies to attract the potential customers.
  2. Extensive Keyword Research: It is one of the ways that we follow to create a PPC strategy for your business by performing keyword research. Our experts make sure to target the accurate audience to improve the conversion rates.
  3. Landing Page Optimization: If you ever feel that your landing page needs to get updated, then Scorpius Technology can easily accommodate your requirements. Our experts deeply understand and optimize your website’s landing pages to improve conversions and bring more clicks.
  4. Detailed Reporting: The marketing experts at Scorpius Technology collaborate with the clients throughout the advertising process. We offer you access to all necessary tracking tools to check how your campaigns are performing. You will be aware of everything that you need to and also our experts will guide you at each step.
  5. Competitive Pricing: Our pricing scheme depends on the level of our market research. From search marketing campaigns to integrate solutions. We design your plan according to your financial position. As a leading advertising and digital marketing agency, we provide you cost-effective services that bring the best results.

Best SEO Extensions for Google Chrome 2022

SEO extensions for Google Chrome have become a necessity for the field of Digital Marketing, at least in my case.

Why? Because, this browser has become favorite among all the internet users around the globe

 

And if you are a digital entrepreneur like me and at the end of the day you accumulate an endless number of tasks to do, they will allow you to save a lot of time.

Therefore, if you already know what SEO is and its importance in a digital project, you will understand that using tools, add-ons or, as is the case, extensions for Google Chrome, will be a great idea.

How can these SEO extensions for Google Chrome help me improve the positioning of my online business?

Google Chrome is the most popular browser worldwide and has a wide collection of extensions of all kinds, so that those dedicated to SEO were not going to be less. In Chrome Web Store you will find many tools that will help you with your SEO tasks, so we have decided to save you some work and collect the best SEO extensions for Google Chrome 2019. If you are passionate about search engine Optimization, these extensions will surely be useful!

Best SEO Extensions for Google Chrome:

This first SEO extension is one that must be installed on your Chrome. It is very complete and offers the possibility of auditing a website. Analyze the page in general, reporting possible errors; and also offers us more extensive data on internal links, external links and keywords. In addition, it allows comparisons between several URLs.

WooRank, one of the best-known tools, creates complete reports on any website in a few seconds. It offers very interesting features. One of the most attractive features it has is that it locates errors and aspects to improve, categorizes the difficulty to fix the situation and gives advice on how to do it. This is indeed one of best SEO extensions for Google Chrome and SEOs.

This extension allows a quick analysis of a website, either yours or the competition. It is used for data collection taking into account the sources of traffic. The results of these calculations can be obtained through statistics on the demographics of the audience, the amount spent on advertising or the countries with the most traffic. It has a free version, but also has a more complete premium account.

This simple SEO extension tracks a web and locates the links that are broken, marking them in red. It is very useful, since the presence of non-functional links harms the organic positioning of our site.

Nofollow, an extension that will highlight all the nofollow links. It is a very simple way to check the links that we have decided to hide from search engine crawls, and see if we have left any that may harm our SEO strategy.

This tool is very useful, because if we do a search in Google it will show to the right of the results page two blocks of data: one with keywords related to our search and another in which other searches. In addition, under the search box you will find figures related to the words you have searched for: the search volume, the CPC and the competition. In this way, if we are short of ideas, we can always use this extension to find inspiration.

Redirect Path allows you to check the status of redirects that have been made on a website. You can imagine the usefulness of this extension, since you can easily see if a redirect has not been done correctly and avoid the emergence of error pages that will harm the SEO.

This toolbar will show you various metrics of the website you are visiting. In addition, you can differentiate the different types of links on the page.

This extension is very complete and useful, not only for SEO professionals, but for anyone who works with websites assiduously. Web Developer is a small toolbar that provides a multitude of information about a website and lets you know much about it through options such as enabling or disabling functions, highlighting certain elements … In short, it lets you play with all the elements that make up the site to be able to explore it in depth.

Google Tag Assistant is very useful to analyze the correct installation of tags on your page. By installing Tag Assistant in Chrome, you can immediately verify the inserted tags to check if they work for the purpose we want, such as those used for Google Analytics.

Open SEO Stats is really one of the best SEO extensions for Google Chrome that will allow you to quickly see a large amount of data about your website: traffic, loading speed, pages indexed by search engine, information about links … An extension that will be very useful for you to investigate in depth one page.

This SEO extension will be useful for you to do keyword studies. Just enter the terms and choose the search engine and language, and you will get scores of results. Although it does not provide data, you can export the results to other tools that have the option.

In this simple SEO extension you have the option to give a different color to each type of link (6 in total) and, when you enter a page, all the links will appear differentiated according to the configuration you have chosen. A very simple way to check all the links of a website at first glance.

It shows the most relevant SEO information in a very clear and simple way, so you can check the On-Page of a page at any time quickly.

This SEO extension is great to help you study the content of a page. Spark Content Optimizer will examine your content and provide you with an analysis, in this way it will be easier to detect possible failures or deficiencies that may deteriorate the quality of your content.

Do you use other SEO extensions for Google Chrome 2019?

If you know of any other tool that is useful for SEO, share it with us in the comments section.

Best Productivity Tools 2022: Improve Your Productivity in Less Time

Stop wasting time, it’s time to start being more productive, why take 3 hours to do something that you could do in half an hour? We tell you what are the best productivity tools to improve your productivity and increase your performance.

Once you manage to stop procrastinating and get down to work it can be difficult to maintain your concentration.

It is true that the electronic devices with which we work are a source of continuous distractions; however, if we use them well they can become the best tool to be more productive.

 

Only technology is not our ally to improve our performance at work, some more traditional tools, such as notebooks, can also increase our productivity and help us achieve better results.

The best thing is that you can get most of these tools for less than 10 dollars, and even free: if it is your career or personal performance it will be worth the investment.

Best Productivity tools for entrepreneurs

Take note of these tools that will help you improve productivity.

  1. Rescue Time

If you want to be clear on how you spend your time, Rescue Time is your perfect ally. This productivity tool provides intelligent insights into how you spend your days.

This tool tracks the activities and duration of a users’ computer usage.

It allows you to activate notifications to notify you of the time you have been in the same activity, to block the pages that are more distracting for you, to track how much you dedicate to email, to write in Google Docs (or Word) or to meetings with clients, among other things.

  1. StayFocusd

This extension for Chrome works in reverse. Instead of setting time periods in which you cannot surf the Internet, it allows you to decide the hours you can access.

For example, if you only intend to spend 60 minutes a day on social networks or Netflix, but you are unable to fulfill it, StayFocusd will do the hard work for you.

It will be like when you were small kid and your parents limited you the time to watch TV.

For Firefox users, the alternative is LeechBlock.

  1. Time Out

It is impossible to maintain a deep level of concentration for 8 hours in a row. We need to rest, ventilate and recover energy. But entrepreneurs tend to not comply well with those breaks and fall into the computer beatings.

And that’s why Time Out was born. It is a Mac application that works in the background while you work and every so often (for example, 90 minutes) it reminds you to rest 5-10 minutes.

If you are a Windows user, one of the best productivity tools that exist is the Focus Booster, which we will now talk about.

  1. Focus Booster

This application is based on the pomodoro technique, a time management method that challenges you to concentrate on a task for 25 minutes and take a break of 5 minutes.

If you scatter easily and have trouble keeping the focus, I recommend that you start working for blocks of time. And for this, Focus Booster is ideal.

Decide the task that you are going to focus and activate the counter. When the 25 minutes are completed, the counter will stop, you will receive a warning and you will know that the time has come to get up from the chair for 5 minutes.

It does not matter what operating system you use, because it works on both Mac and Windows, and is also available for mobile devices (iOS and Android).

  1. Self Control

Of all the productivity tools, this application is possibly the most radical. It prevents you from surfing the internet when you should be concentrating on strategic tasks.

Its operation is based on defining a range of hours and the application itself ensures that you do not have the temptation of distractions.

Self Control allows you to create white lists of sites, so you can define exceptions and access those pages. Of course, the rest of the internet will be vetoed.

It works only on Mac computers. The alternative for Windows is Freedom, so I’ll tell you a little more about it.

  1. Freedom

If your downfall is social networks, productivity tools like Freedom will be of great help.

It is similar to Self Control, but it is less radical and does not block access to the internet in its entirety.

Recommended by Tim Ferriss among others, Freedom prevents access to websites such as Twitter, Facebook, Reddit, YouTube, Vimeo and all the usual e-mail managers during the time you define.

Although it seems a clone of Self Control, the 2 main differences between these productivity tools are that Freedom includes a blacklist of sites by default (that you can edit) and that, if you cannot bear the abstinence to connect to the internet, you can recover the connection when you restart the computer (something that Self Control does not allow).

  1. Keep me Out

Keep me Out is like a “detoxification” application, since it allows you to receive notifications when you try to access the pages that most distract you.

You can choose whether to activate its operation indefinitely or only during your work hours.

  1. Focus

Focus is perfect for maximizing focus when you switch from one task to another.

In your daily routine, you must attend different fronts: write, manage social networks, plan … Well, Focus allows you to configure the tools you need to perform each of the tasks, so that you avoids possible distractions when you finish one and you pass to the next.

Let’s take an example.

Imagine that you are going to write the content. From your configuration, the application will automatically close the email and the browser, block access to your social profiles and open Word.

Similarly, when you go to manage social networks, you can customize the configuration in a completely different way, to allow you to access the sources and pages that will be necessary to execute that task.

Only valid for Mac and is a paid tool (although you have a free 14-day trial and a 2-month money back guarantee in case you try and do not like it).

  1. Focus Writer

Creating content requires great concentration, with this app; it is easy to finish a text that costs you a lot of hours.

Focus Writer is the help you need.

What this application does is recreate the environment of a word processor and avoid the interruption of possible distractions.

For this, it blocks absolutely all the elements, except the document where you are going to write and the keyboard (including the date, time and access to the desktop of your computer).

Despite the simplicity of its interface (a background and a canvas to write on), Focus Writer includes the characteristics of a text editor, such as the word counter or the spelling check.

Increase your productivity and achieve your goals in record time

Although these productivity tools help you, the truth is that they cannot force you to work or to advance more and better.

I always say it: the important thing is not the tools … but the method of work.

And now, tell me: is it difficult for you to keep focused on the same task? Have you tried any of these productivity tools? What is your biggest difficulty in being productive? I wait for you in the comments.

The Ultimate List of The Best SEO Tools 2022

Here’s a list of the best SEO Tools 2022 I frequently used in the year 2021. It contains some golden nuggets I’m sure a few of you will find useful in 2022. I wanted to keep this short and sweet.
.
.
Mastering SEO optimization can be difficult, especially if you are just starting with a website or an online store. Fortunately, finding the best SEO tools in 2022 is easy and we have put them together in this blog.

Let’s check out our list of some of the best free and paid SEO tools that can boost your organic rankings:

We contacted more than 30 SEO experts to find out what their favorite SEO tools 2022 are and compiled a list of the best tools available. You do not need to try all these tools, you just need to find out which works best for your needs.

Outreach / Linkbuilding Tools

  • AuthoritySpy – This tool is great for automating the ability to find authoritative influencers and bloggers in a chosen niche. You simply put in a keyword or niche that you’re interested in and it will return hundreds or thousands of people that you can use for your campaigns. This costs.

  • Guest Post Tracker – Big database containing 1500+ domains that accept guest posts.

  • Buzzstream – Buzzstream is an outreach platform you can use to store data you gather on your influencers. You can send emails within the platform too so you’ll be able to see if your colleague has contacted them too. It’s got a sweet analytics section too. This costs.

  • SERP Insights – This tool allows you to enter a keyword for a chosen vertical and produces a report that contains all the information you need to learn why your competitors are ranking so high and what metrics you need to improve on to outrank them. This costs however there’s a freemium version.

  • Detailed – This tools pretty cool it generates updated website rankings within your niche that is sorted out by Twitter mentions. You can see who’s talking about the biggest sites online.

  • Ahrefs – You can check lots of data with this tool. Broken links, competitors’ backlink profiles, anchor texts used, referring domains for your own website, get keyword volumes and more. This costs.

  • SEO Jet – I use this to check my anchor text usage on my urls. It splits your anchor text into three groups (Blended, exact match and Natural) and gives you a gauge that allows you to see what types of anchor text you need in order to stay fully optimised. This costs.

  • Majestic SEO – Looking at your referring domains are great but topical trust flow is a big thing. Having relevant domains linking to you from your topical niche is vital to higher rankings and this is exactly what Majestic shows you. I use this in combination with Ahrefs. This costs.

Scrapers / Scanners

  • Domain Hunter Plus – If you’re creating PBNs this tool is great. It’s similar to Check My Links as it scans the page you are on but this one checks to see if the links mentioned are available to register. It’s free.

  • Check My Links – This is a chrome extension that lets you scan for broken links on a page. It’s free.

  • URL Profiler – This is a great tool for link builders. You can stick a bunch of domains in and pull data from places like Majestic, Moz, Ahrefs, etc for those domains. You can also scrape for emails, check if the domains are indexed, and load more. This costs but proper worth it!

  • Screaming Frog – Another necessity for me, this tool is vital for all your onsite tweaks. It crawls your website’s links, images, CSS, script, and apps and gives you data like links, word count, Missing H1 tags, Title tags that are too long, Time to the first byte, etc. This costs but proper worth it!

  • Google Results Bookmarklet by Liam Delahunty of Online Sales – I stuck all that in there so you guys can find it, this is a google applet that will give you the URLs for everything in SERPS for a chosen keyword. Very useful to grab 20-40 urls for lets say “whey protein” then stick them in Screaming Frog or URL Profiler. It’s free.

Keyword Tools

  • Keyword Shitter 2 – Pop in a keyword and it will spit out a ridiculous amount of variations! It’s free.

  • Keywords Everywhere – This is a good tool for getting volumes if you don’t have access to keyword tool, accuranker, ahrefs, etc. If you put a keyword in Google search it will give you the volume for it. You can also analyse pages with this tool and it will give you frequent mentioned keywords, density, etc. It’s GREAT! and FREE.

Analytics

  • Google PageSpeed Insights – Google Pagespeed Insights is a tool that empowers you to make decisions that increase the performance of your website.

  • GT Metrix – This tool tells you how fast your site loads and gives you lots of recommendations. It’s free

  • Bright Local – SEO reporting, lead generation, reputation management, citation management…. It does everything you need for local search. It costs

  • Accuranker – Everyone needs a keyword tracking tool. Its not the cheapest but its great. It costs

  • Google Analytics – It provides you with web analytics. It tracks and reports the traffic from websites. It’s free.

  • SEMrush – SEMrush is undoubtedly the number #1 SEO tool in the market and the most effective tool to analyze the competition.
  • Google Search Console – This is another necessity for SEO, I’m sure you all use it already but if you don’t this will allow you to submit your sitemaps, disavow spammy links, view your pages as Google Bot sees it and much more. It’s free.

  • Serpbook – If you are looking to get accurate keyword ranking and tracking results in an easy way then SerpBook may be the solution for you.
  • Barracudas Algorithm Tool – This tool allows you to see the latest updates by Google alongside your analytics. It’s great for analysising the effects an update has had on your domain. They just released a new version where you can purchase SEO Visibility data for your domain. It’s called seocompare. It costs

  • Siteliner – This tool does a lot but I use it to check common content on my site. It costs

  • Copyscape – Copyscape is great for checking duplicate content you have on your site that’s also elsewhere on the web. It costs

Conclusion

The best SEO tools 2019  on this list are not enough. I mean, they will definitely help you better understand how you can improve the optimization of your website, but they will not do the work for you. You will have to strive to obtain the results you want. This means producing optimized content for SEO, rewriting all descriptions of your products and converting them into something that suits your niche.

If you have a limited budget, most of these SEO tools 2019 have features or free trials that you can play with. Try them. Think of these tools as mentors that tell you what you need to improve. And follow their suggestions to be able to shoot your growth. Achieving success is a responsibility that falls on you. It’s time for you to take the next step.